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Journal of Food Products Marketing Volume 23, 2017 - Issue 6
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Original Articles

Product Involvement and the Relative Importance of Health Endorsements

Andrew C. MontandonSchool of Economics, Georgia Institute of Technology, Atlanta, Georgia, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-1583-8338
ORCID Icon,
Andrzej OgonowskiSchool of Management Studies, University of Cape Town, Cape Town, South Africa
&
Elsamari BothaSchool of Management Studies, University of Cape Town, Cape Town, South AfricaORCID Iconhttp://orcid.org/0000-0003-1432-683X
ORCID Icon
Pages 649-667 | Published online: 09 May 2016

Citations (5)

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Read on this site (1)

Ronald Conlin & Alice Labban. (2019) Clustering Attitudes and Behaviors of High/ Low Involvement Grocery Shopper. Journal of Food Products Marketing 25:6, pages 647-667.
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Articles from other publishers (4)

Meike Rombach & David L. Dean. (2021) It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers. Animals 11:11, pages 3301.
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Elsamari Botha, Georgina Creaven & Jenna Mandy. (2020) Conveniently healthy: The impact of health endorsements on brand trust, brand loyalty and brand equity in Fast Moving Consumer Goods convenience versus shopping goods. South African Journal of Business Management 51:1.
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Laima Jeseviciute-Ufartiene. (2019) Consumer Involvement in the Purchasing Process: Consciousness of the Choice. Economics and Culture 16:1, pages 126-136.
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Guillermo Ripoll & Begoña Panea. (2019) The Effect of Consumer Involvement in Light Lamb Meat on Behavior, Sensory Perception, and Health-Related Concerns. Nutrients 11:6, pages 1200.
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