Product Involvement and the Relative Importance of Health Endorsements

References

• Ahmed, Z. U., Johnson, J. P., Yang, X., Kheng Fatt, C., Sack Teng, H., & Chee Boon, L. (2004). Does country of origin matter for low-involvement products? International Marketing Review, 21(1), 102–120.
   Web of Science ®Google Scholar
• Allison, P. D. (1999). Comparing logit and probit coefficients across groups. Sociological Methods & Research, 28, 186–208. doi:10.1177/0049124199028002003
   Web of Science ®Google Scholar
• Bloch, P. H. (1981). An exploration into the scaling of consumer’s involvement with a product class. Advances in Consumer Research, 8(1), 61–65.
   Google Scholar
• Bloch, P., & Richins, M. (1983). A theoretical model for the study of product importance perceptions. Journal of Marketing, 47(3), 69–81. doi:10.2307/1251198
   Web of Science ®Google Scholar
• Broniarczyk, S., Hoyer, W. D., & McAlister, L. (1998). Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction. Journal of Marketing Research, 35, 166–176. doi:10.2307/3151845
   Web of Science ®Google Scholar
• Brunsø, K., Fjord, T. A., & Grunert, K. G. (2002). Consumers’ food choice and quality perception. Aarhus School of Business, MAPP-Centre for Research on Customer Relations in the Food Sector. Aarhus, Jylland, Denmark.
   Google Scholar
• Chen, S., & Chaiken, S. (1999). Dual-process theories in social psychology. New York, NY: Guilford.
   Google Scholar
• Cho, C. H., Lee, J. G., & Tharp, M. (2001). Different forced-exposure levels to banner advertisements. Journal of Advertising Research, 41(4), 45–56. doi:10.2501/JAR-41-4-45-56
   Web of Science ®Google Scholar
• City of Cape Town. (2006). A socio-economic profile of Ward 53 (Langa, Maitland Garden, Pinelands, Thornton) looking at the Economic and Human Development Department’s programmes and projects in 2005/06. Economic and Human Development Department. Cape Town, South Africa.
   Google Scholar
• Cobanoglu, C., Warde, B., & Moreo, P. J. (2001). A comparison of mail, fax, and web-based survey methods. International Journal of Market Research, 43, 441–452.
   Web of Science ®Google Scholar
• Day, George S. (1970). Buyer attitudes and brand choice. New York, NY: Free Press.
   Google Scholar
• de Charms, R. (1968). Personal causation. New York, NY: Academic Press.
   Google Scholar
• Dean, D. H. (1999). Brand endorsement, popularity, and event sponsorship as advertising cues affecting consumer pre-purchase attitudes. Journal of Advertising, 28(3), 1–12. doi:10.1080/00913367.1999.10673585
   Web of Science ®Google Scholar
• Deci, E. L. (1981). The psychology of self-determination. Lexington, MA: Heath.
   Google Scholar
• Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. New York, NY: Plenum.
   Google Scholar
• DeMaris, A. (2004). Regression with social data: Modeling continuous and limited response variables. Hoboken, NJ: John Wiley and Sons.
   Google Scholar
• Dember, W. N., Galinsky, T. L., & Warm, J. S. (1992). The role of choice in vigilance performance. Bulletin of the Psychonomic Society, 30, 201–204. doi:10.3758/BF03330441
   Google Scholar
• Dupre, K., & Gruen, T. W. (2004). The use of category management practices to obtain a sustainable competitive advantage in the fast-moving-consumer-goods industry. Journal of Business & Industrial Marketing, 19, 444–459. doi:10.1108/08858620410564391
   Google Scholar
• Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7, 131–157. doi:10.1207/s15327663jcp0702_02
   Google Scholar
• Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15, 291–314. doi:10.1362/026725799784870379
   Google Scholar
• Eyles, H., Gorton, D., & Mhurchu, C. N. (2010). Classification of “healthier” and “less healthy” supermarket foods by two Australasian nutrient profiling models. Journal of the New Zealand Medical Association, 123(1322), 8–20.
   PubMedGoogle Scholar
• Frost‐Norton, T. (2005). The future of mall research: Current trends affecting the future of marketing research in malls. Journal of Consumer Behaviour, 4, 293–301. doi:10.1002/(ISSN)1479-1838
   Google Scholar
• Gardner, D. M. (1971). Is there a generalized price-quality relationship? Journal of Marketing Research, 8, 241–243. doi:10.2307/3149770
   Web of Science ®Google Scholar
• Green, P. E. (1974). On the design of choice experiments involving multifactor alternatives. Journal of Consumer Research, 1, 61–68. doi:10.1086/jcr.1974.1.issue-2
   Web of Science ®Google Scholar
• Green, P. E., & Srinivasan, V. (1990). Conjoint analysis in marketing: New developments with implications for research and practice. Journal of Marketing, 54(4), 3–19. doi:10.2307/1251756
   Web of Science ®Google Scholar
• Grunert, K. G. (2005). Food quality and safety: Consumer perception and demand. European Review of Agricultural Economics, 32, 369–391. doi:10.1093/eurrag/jbi011
   Web of Science ®Google Scholar
• Hair, J. F. JR., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate data analysis. Englewood Cliffs, NJ: Prentice Hall.
   Google Scholar
• Haynes, G. A. (2009). Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction. Psychology & Marketing, 26, 204–212. doi:10.1002/mar.v26:3
   Web of Science ®Google Scholar
• Heart and Stroke Foundation South Africa (HSFSA). (2013). The Heart and Stroke Foundation South Africa: About us. Retrieved from http://www.heartfoundation.co.za/aboutus.htm
   Google Scholar
• Heckathorn, D. D. (1997). Respondent-driven sampling: A new approach to the study of hidden populations. Social Problems, 44, 174–199. doi:10.2307/3096941
   Web of Science ®Google Scholar
• Houston, M. J., & Rothschild, M. L. (1978). Conceptual and methodological perspectives on involvement. Research Frontiers in Marketing, 184, 187.
   Google Scholar
• Imami, D., Chan-Halbrendt, C., Zhang, Q., Zhllima, E., & Peter, G. (2011). Conjoint analysis of consumer preferences for lamb meat in central and southwest urban Albania. International Food and Agribusiness Management Review, 14, 111–126.
   Web of Science ®Google Scholar
• Iyengar, S. S., Huberman, G., & Jiang, W. (2004). How much choice is too much? Contributions to 401(k) retirement plans. Pension Design and Structure: New Lessons from Behavioral Finance, 2004, 83–95.
   Google Scholar
• Kamins, M. A., Brand, M. J., Hoeke, S. A., & Moe, J. C. (1989). Two-sided versus one-sided celebrity endorsements: The impact on advertising effectiveness and credibility. Journal of Advertising, 18(2), 4–10. doi:10.1080/00913367.1989.10673146
   Web of Science ®Google Scholar
• Kapferer, J. N., & Laurent, G. (1985). Consumer involvement profiles: A new practical approach to consumer involvement. Journal of Advertising Research, 25(6), 48–56.
   Web of Science ®Google Scholar
• Kelley, H. H. (1973). The processes of causal attribution. American Psychologist, 28, 107–128. doi:10.1037/h0034225
   Web of Science ®Google Scholar
• Kuvykaite, R., Dovaliene, A., & Navickiene, L. (2009). Impact of package elements on consumer’s purchase decision. Economics & Management, 14, 441–447.
   Google Scholar
• Langer, E. J. (1975). The illusion of control. Journal of Personality and Social Psychology, 32, 311–328. doi:10.1037/0022-3514.32.2.311
   Web of Science ®Google Scholar
• Langer, E. J., & Rodin, J. (1976). The effects of choice and enhanced personal responsibility for the aged: A field experiment in an institutional setting. Journal of Personality and Social Psychology, 34, 191–198. doi:10.1037/0022-3514.34.2.191
   PubMed Web of Science ®Google Scholar
• Leigh, T. W., MacKay, D. B., & Summers, J. O. (1981). On alternative experimental methods for conjoint analysis. Advances in Consumer Research, 8, 317–322.
   Google Scholar
• Lindblom, A., & Olkkonen, R. (2008). An analysis of suppliers’ roles in category management collaboration. Journal of Retailing and Consumer Services, 15, 1–8. doi:10.1016/j.jretconser.2007.01.002
   Google Scholar
• Malhotra, N. K. (2008). Marketing research: An applied orientation. Delhi, India: Pearson Education.
   Google Scholar
• McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16, 310–321. doi:10.1086/jcr.1989.16.issue-3
   Web of Science ®Google Scholar
• McFadden, D. (1979). Quantitative methods for analyzing travel behaviour on individuals: Some recent developments. In D. Hensher & P. Stopher (Eds.), Behavioural travel modelling (pp. 279–318). London, UK: Croom Helm.
   Google Scholar
• Mhurchu, C. N., & Gorton, D. (2007). Nutrition labels and claims in New Zealand and Australia: A review of use and understanding. Australian and New Zealand Journal of Public Health, 31, 105–112. doi:10.1111/azph.2007.31.issue-2
   PubMed Web of Science ®Google Scholar
• Michon, R., Chebat, J. C., & Turley, L. W. (2005). Mall atmospherics: The interaction effects of the mall environment on shopping behavior. Journal of Business Research, 58, 576–583. doi:10.1016/j.jbusres.2003.07.004
   Web of Science ®Google Scholar
• Mitchell, A. A. (1979). Involvement: A potentially important mediator of consumer behavior. Advances in Consumer Research, 6(1), 191–196.
   Google Scholar
• Mueller, S. C., & Umberger, W. J. (2010, September). “Pick the Tick”: The impact of health endorsements on consumers’ food choices. 115th Joint EAAE/AAEA Seminar, Freising-Weihenstephan, Germany. European Association of Agricultural Economists.
   Google Scholar
• Nijman, C. A. J., Zijp, I. M., Sierksma, A., Roodenburg, A. J. C., Leenen, R., Van den Kerkhoff, C., … Meijer, G. W. (2006). A method to improve the nutritional quality of foods and beverages based on dietary recommendations. European Journal of Clinical Nutrition, 61, 461–471.
   PubMed Web of Science ®Google Scholar
• Rayner, M., Boaz, A., & Higginson, C. (2001). Consumer use of health-related endorsements on food labels in the United Kingdom and Australia. Journal of Nutrition Education, 33, 24–30. doi:10.1016/S1499-4046(06)60006-7
   PubMedGoogle Scholar
• Reutskaja, E., & Hogarth, R. M. (2009). Satisfaction in choice as a function of the number of alternatives: When “goods satiate.” Psychology & Marketing, 26, 197–203.
   Web of Science ®Google Scholar
• Rotter, J. B. (1966). Generalized expectancies for internal versus external control of reinforcement. Psychological Monographs, 80, 1–28. doi:10.1037/h0092976
   PubMedGoogle Scholar
• Scarborough, P., Rayner, M., & Stockley, L. (2007). Developing nutrient profile models, a systematic approach. Public Health Nutrition, 10(4), 330–336.
   PubMed Web of Science ®Google Scholar
• Schiffman, L. G., & Kanuk, L. L. (2010). Consumer decision making and beyond. In L. G. Schiffman, L. L. Kanuk & J. Wisenblit (Eds.), Consumer behaviour (10th edition, pp. 210–231). Upper Saddle River, NJ: Pearson Education.
   Google Scholar
• Shah, A. M., & Wolford, G. (2007). Buying behavior as a function of parametric variation of number of choices. Psychological Science, 18, 369–370. doi:10.1111/j.1467-9280.2007.01906.x
   PubMed Web of Science ®Google Scholar
• Shannon, S., Alison, C., Stephen, M., Dombrow, C., & MacQuarrie, D. (2002). Food information programs: a review of the literature. Canadian Journal of Dietetic Practice and Research, 63(2), 55–60.
   PubMed Web of Science ®Google Scholar
• Silayoi, P., & Speece, M. (2004). Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure. British Food Journal, 106, 607–628. doi:10.1108/00070700410553602
   Google Scholar
• Silayoi, P., & Speece, M. (2007). The importance of packaging attributes: A conjoint analysis approach. European Journal of Marketing, 41, 1495–1517. doi:10.1108/03090560710821279
   Web of Science ®Google Scholar
• Smith, S. C., Stephen, A. M., Dombrow, C., & MacQuarrie, D. (2010). The effects of using a nutrition logo on consumption and product evaluation of a sweet pastry. Appetite, 55, 707–709. doi:10.1016/j.appet.2010.07.013
   PubMed Web of Science ®Google Scholar
• South African Advertising Research Foundation. (2013). AMPS individual and household data (Jan.–Dec. ’11). Retrieved from http://www.eighty20.co.za/
   Google Scholar
• Steenhuis, I. H. M., Kroeze, W., Vyth, E. L., Valk, Verbauwen, R., S., & Seidell, J. C. (2010). The effects of using a nutrition logo on consumption and product evaluation of a sweet pastry. Appetite, 55, 707–709. doi:10.1016/j.appet.2010.07.013
   PubMed Web of Science ®Google Scholar
• Svanberg, J., & Asghar, M. (2010). Impacts of shelf space and other product cues on the selection of FMCG products in grocery store ( Thesis). Department of Economics and Business, Blekinge Institute of Technology.
   Google Scholar
• Szybillo, G. J., & Jacoby, J. (1974). Intrinsic versus extrinsic cues as determinants of perceived product quality. Journal of Applied Psychology, 59, 74–78. doi:10.1037/h0035796
   Web of Science ®Google Scholar
• Taylor, S. E. (1989). Positive illusions: Creative self-deception and the healthy mind. New York, NY: Basic Books.
   Google Scholar
• Taylor, S. E., & Brown, J. D. (1988). Illusion and well-being: A social-psychological perspective on mental health. Psychological Bulletin, 103, 193–210. doi:10.1037/0033-2909.103.2.193
   PubMed Web of Science ®Google Scholar
• Verbeke, W., & Ward, R. W. (2006). Consumer interest in information cues denoting quality, traceability, and origin: An application of ordered probit models to beef labels. Food Quality and Preference, 17, 453–467. doi:10.1016/j.foodqual.2005.05.010
   Web of Science ®Google Scholar
• Vilikus, O. (2012). Optimization of sample size and number of tasks per respondent in conjoint studies using simulated datasets. Studia Ekonomiczne/Uniwersytet Ekonomiczny w Katowicach, 120, 77–83.
   Google Scholar
• Viner, J. (1925). The utility concept in value theory and its critics. Journal of Political Economy, 33(6), 638–659. doi:10.1086/253725
   Google Scholar
• Vyth, E. L., Steenhuis, I. H. M., Mallant, S. F., Mol, Z. L., Brug, J., Temminghoff, M., … Seidell, J. C. (2009). A front-of-pack nutrition logo: A quantitative and qualitative process evaluation in the Netherlands. Journal of Health Communication, 14, 631–645. doi:10.1080/10810730903204247
   PubMed Web of Science ®Google Scholar
• Vyth, E. L., Steenhuis, I. H. M., Vlot, J. A., Wulp, A., Hogenes, M. G., Looije, D. H., … Seidell, J. C. (2010). Actual use of a front-of-pack nutrition logo in the supermarket: Consumers’ motives in food choice. Public Health Nutrition, 13, 1882–1889. doi:10.1017/S1368980010000637
   PubMed Web of Science ®Google Scholar
• Wansink, B., & Park, S. B. (2002). Sensory suggestiveness and labeling: Do soy labels bias taste? Journal of Sensory Studies, 17, 483–491. doi:10.1111/j.1745-459X.2002.tb00360.x
   Web of Science ®Google Scholar
• World Health Organization (WHO). (2014). Cardiovascular diseases (CVDs). Retrieved from http://www.who.int/mediacentre/factsheets/fs317/en/index.html
   Google Scholar
• Woodside, F. M., & Summers, J. (2009). Consumer awareness of sponsorship: A FMCG context. Proceedings of the 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), pp. 1–8.
   Google Scholar
• Zaichkowsky, J. (1986). Conceptualizing involvement. Journal of Advertising, 15(2), 4–34.
   Web of Science ®Google Scholar