Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance

Wagner Júnior Ladeiraa Department of Marketing Management, Universidade do Vale do Rio dos Sinos (UNISINOS), Sao Leopoldo, Brazil;b School of Business, Woxsen University, Hyderabad, India

Weng Marc Limc Sunway Business School, Sunway University, Sunway City, Selangor, Malaysia;d School of Business, Law and Entrepreneurship, Swinburne University of Technology, Melbourne, Australia;e Faculty of Business, Design and Arts, Swinburne University of Technology, Sarawak, MalaysiaCorrespondence[email protected]

Rafael Teixeiraf Department of Supply Chain and Information Management, School of Business, College of Charleston, Charleston, South Carolina, USA

Tareq Rasulg Department of Marketing, Australian Institute of Business, Adelaide, Australia

Vinicius Antonio Machado Nardih Embrapa, Bento Gonçalves, RS, Brazil

Fernando de Oliveira Santinia Department of Marketing Management, Universidade do Vale do Rio dos Sinos (UNISINOS), Sao Leopoldo, Brazil;b School of Business, Woxsen University, Hyderabad, India

Debdutta Choudhuryb School of Business, Woxsen University, Hyderabad, India

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Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance

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Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance

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