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Brittany R.-L. Duff & Sela Sar. (2015) Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition. Journal of Advertising 44:3, pages 173-184.
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Sela Sar & George Anghelcev. (2015) Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation. International Journal of Advertising 34:3, pages 421-446.
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Robert S. Wyer$suffix/text()$suffix/text() & L. J. Shrum. (2015) The Role of Comprehension Processes in Communication and Persuasion. Media Psychology 18:2, pages 163-195.
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