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Journal of Nonprofit & Public Sector Marketing Volume 28, 2016 - Issue 1: Political Marketing
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Articles

How Usage Influences Young Adult Voting Decision-Making: An SEM Analysis

Tiffany WinchesterMonash Business School, Monash University, Melbourne, AustraliaCorrespondence[email protected]
,
John HallDepartment of Marketing, School of Business, Faculty of Business & Law, Deakin University, Burwood, Australia
&
Wayne BinneyOzford Institute of Higher Education, Ozford House, Melbourne, Australia
Pages 40-65 | Published online: 02 Mar 2016

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Geah Pressgrove, Robert McKeever, Brooke McKeever & Richard Waters. (2022) Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-21.
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Articles from other publishers (2)

Krishna DasGupta & Soumya Sarkar. (2021) Linking political brand image and voter perception in India : A political market orientation approach . Journal of Public Affairs 22:S1.
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Marcelo de-Oliveira, Claudio Marcio de Almeida & Emerson Wagner Mainardes. (2021) Politics and social media: an analysis of factors anteceding voting intention. International Review on Public and Nonprofit Marketing 19:2, pages 309-332.
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