513
Views
3
CrossRef citations to date
0
Altmetric
Articles

How Usage Influences Young Adult Voting Decision-Making: An SEM Analysis

, &

References

  • ABS. (2010). Measures of Australia’s progress, 2010—Democracy, governance and citizenship: Young people. 1370.0 Retrieved from http://www.abs.gov.au/ausstats/[email protected]/Lookup/by Subject/1370.0˜2010˜Chapter˜Young people %284.6.8.2%29
  • AEC. (2006). Compulsory voting in Australia. Retrieved from http://www.aec.gov.au/About_AEC/Publications/voting/index.htm
  • AEC. (2010a). Election 2010: Updated figures on Australians enrolled to vote for 2010 election. Retrieved from http://www.aec.gov.au/about_aec/media_releases/e2010/18-08b.htm
  • AEC. (2010b). First preferences by party. Retrieved from http://results.aec.gov.au/15508/Website/HouseStateFirstPrefsByParty-15508-NAT.htm
  • AEC. (2013). Virtual tally room: Turnout by state. Election 2013. Retrieved from http://results.aec.gov.au/17496/Website/HouseTurnoutByState-17496.htm
  • Aldrich, J. H., Montgomery, J. M., & Wood, W. (2011). Turnout as a habit. Political Behavior, 33(4), 535–563. doi:10.1007/s11109-010-9148-3
  • Ambler, T. (1997). How much of brand equity is explained by trust? Management Decision, 35(4), 283–292. doi:10.1108/00251749710169666
  • Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share and profitability: Findings from Sweden. Journal of Marketing, 58(3), 53–66. doi:10.2307/1252310
  • Apospori, E., Avlonitis, G., & Zisouli, M. (2010). Political culture and perception of political marketing tools: A cross-generational comparison. Journal of Political Marketing, 9, 111–134. doi:10.1080/15377850903472562
  • Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36, 421–458. doi:10.2307/2393203
  • Baines, P. R. (1999). Voter segmentation and candidate positioning. In B. Newman (Ed.), Handbook of political marketing. Thousand Oaks, CA: Sage.
  • Ben-Ur, J. (2007). Communication strategy to target low-involved voters in a U.S. presidential election. Journal of Business and Society, 20, 217–231.
  • Bird, M., Channon, C., & Ehrenberg, A. S. C. (1970). Brand image and brand usage. Journal of Marketing Research, 7(3), 307–314. doi:10.2307/3150287
  • Bloemer, J., & Odekerken-Schröder, G. (2003). Antecedents and consequences of affective commitment. Australasian Marketing Journal, 11(3), 33–43. doi:10.1016/S1441-3582(03)70133-5
  • Bogomolova, S., & Spanjaard, D. (2008, December 1–3). Brand consideration by customers with different brand usage levels. Paper presented at the ANZMAC conference proceedings, Sydney, Australia.
  • Bolton, R. N., & Lemon, K. N. (1999). A dynamic model of customers’ usage of services: Usage as an antecedent and consequence of satisfaction. Journal of Marketing Research, 36, 171–186. doi:10.2307/3152091
  • Brennan, R., & Henneberg, S. C. (2008). Does political marketing need the concept of customer value? Marketing Intelligence & Planning, 26(6), 559–572. doi:10.1108/02634500810902820
  • Bridges, E., Briesch, R. A., & Yim, C. K. B. (2006). Effects of prior brand usage and promotion on consumer promotional response. Journal of Retailing, 82(4), 295–307. doi:10.1016/j.jretai.2006.08.003
  • Burton, S., & Netemeyer, R. G. (1992). The effect of enduring, situational, and response involvement on preference stability in the context of voting behavior. Psychology & Marketing, 9(2), 142–156. doi:10.1002/mar.4220090205
  • Converse, P. E. (2000). Assessing the capacity of mass electorates. Annual Review of Political Science, 3(1), 331–353. doi:10.1146/annurev.polisci.3.1.331
  • Crespi, I., & Morris, D. (1984). Question order effect and the measurement of candidate preference in the 1982 Connecticut elections. Public Opinion Quarterly, 48(3), 578–591. doi:10.1086/268859
  • Cushion, S. (2007). Protesting their apathy? An analysis of British press coverage of young anti-Iraq war protestors. Journal of Youth Studies, 10(4), 419–437. doi:10.1080/13676260701462695
  • Cwalina, W., Falkowski, A., & Newman, B. I. (2010). Towards the development of a cross-cultural model of voter behavior: Comparative analysis of Poland and the US. European Journal of Marketing, 44(3/4), 351–368. doi:10.1108/03090561011020462
  • Cwalina, W., Falkowski, A., Newman, B. I., & Vercic, D. (2004). Model of voter behavior in traditional and evolving democracies: Comparative analysis of Poland, Slovenia, and U.S. Journal of Political Marketing, 3(2), 7–30. doi:10.1300/J199v03n02_02
  • Danenberg, N., & Sharp, B. (1996, February 7–9). Testing probabilistic measures of behaviour as measures of customer loyalty. Paper presented at the Southern Marketing—Theory and Applications proceedings of the Australian Marketing Educators’ Conference, Adelaide, Australia.
  • Darley, W. K., Blankson, C., & Luethge, D. J. (2010). Toward an integrated framework for online consumer behavior and decision making process: A review. Psychology and Marketing, 27(2), 94–116. doi:10.1002/mar.v27:2
  • Davis, R., & Stimson, R. (2011). A GIS based model to evaluate policy impact and voter behaviour. Regional Policy & Practice, 9(1), 21–25.
  • Day, D., Gan, B., Gendall, P., & Esslemont, D. (1991). Predicting purchase behaviour. Marketing Bulletin, 2, 18–30.
  • Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N., & Zhao, A. L. (2014). Young British partisans’ and non-voters’ processing of attack election advertising and the implications for marketing politics. Journal of Marketing Management, 30(9&10), 974–1005. doi:10.1080/0267257X.2014.933866
  • DFAT. (2008). Our electoral system. Retrieved from http://www.dfat.gov.au/facts/electoral_system.html
  • Dube, L., & Menon, K. (2000). Multiple roles of consumption emotions in post-purchase satisfaction with extended service transactions. International Journal of Service Industry Management, 11(3), 287–304. doi:10.1108/09564230010340788
  • Duhigg, C. (2012). Campaigns mine personal lives to get out vote. Politics—The New York Times. Retrieved from http://www.nytimes.com/2012/10/14/us/politics/campaigns-mine-personal-lives-to-get-out-vote.html?pagewanted=all&_r=0
  • Edwards, K. (2007). From deficit to disenfranchisement: Reframing youth electoral participation. Journal of Youth Studies, 10(5), 539–555. doi:10.1080/13676260701600070
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50. doi:10.2307/3151312
  • Foxall, G., Oliveira-Castro, J., James, V., & Schrezenmaier, T. (2011). Consumer behaviour analysis and the behavioural perspective model. Management Online Review (MORE).
  • Fyfe, I. (2009). Researching youth political participation in Australia: Arguments for an expanded focus. Youth Studies Australia, 28, 37–45.
  • Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2006). Multivariate Data Analysis (6th ed.). Upper Saddle River, NJ: Prentice Hall.
  • Hancock, G. R., & Mueller, R. O. (2001). Rethinking construct reliability within latent variable systems. Structural Equation Modeling: Present and Future, 195–216.
  • Harris, A., & Wyn, J. (2009). Young people’s politics and the micro-territories of the local. Australian Journal of Political Science, 44(2), 327–344. doi:10.1080/10361140902865308
  • Harris, P., & Lock, A. (2010). “Mind the gap”: The rise of political marketing and a perspective on its future agenda. European Journal of Marketing, 44(3/4), 297–307. doi:10.1108/03090561011020435
  • Harrison, R. L. (2013). Using mixed methods designs in the Journal of Business Research, 1990–2010. Journal of Business Research, 66, 2153–2162. doi:10.1016/j.jbusres.2012.01.006
  • Harrison, R. L., & Reilly, T. M. (2011). Mixed methods designs in marketing research. Qualitative Market Research: An International Journal, 14(1), 7–26. doi:10.1108/13522751111099300
  • Henn, M., & Foard, N. (2012). Young people, political participation and trust in Britain. Parliamentary Affairs, 65(1), 47–67. doi:10.1093/pa/gsr046
  • Henn, M., & Weinstein, M. (2002, April). Do you remember the first time? First-time voters in the 2001 General Election. Paper presented at the Annual Conference of the Political Studies Association, University of Aberdeen, Scotland.
  • Hillygus, D. S. (2011). The evolution of election polling in the United States. Public Opinion Quarterly, 75(5), 962–981. doi:10.1093/poq/nfr054
  • Hillygus, D. S., & Shields, T. G. (2009). The persuadable voter: Wedge issues in presidential campaigns. Princeton, NJ: Princeton University Press.
  • History. (2014). Presidential elections. Retrieved from http://www.history.com/topics/us-presidents/presidential-elections
  • Hoek, J., Thorpe, G., Gendall, P., & Hedderley, D. (2000). A behavioural analysis of sponsorship. Australasian Marketing Journal (AMJ), 8(1), 15–29. doi:10.1016/S1441-3582(00)70182-0
  • Hofer, A. R., & Knemeyer, A. M. (2009). Controlling for logistics complexity: Scale development and validation. International Journal of Logistics Management, 20(2), 187–200. doi:10.1108/09574090910981288
  • Johnson, R. B., & Onwuegbuzie, A. J. (2004). Mixed methods research: A research paradigm whose time has come. Educational Researcher, 33(7), 14–26. doi:10.3102/0013189X033007014
  • Johnson, R. B., Onwuegbuzie, A. J., & Turner, L. A. (2007). Toward a definition of mixed methods research. Journal of Mixed Methods Research, 1(2), 112–133. doi:10.1177/1558689806298224
  • Jöreskog, K. G., & Sörbom, D. (1989). LISREL 7—A guide to the program and applications (2nd ed.). Chicago, IL: SPSS.
  • Juster, F. T. (1960). Prediction and consumer buying intentions. American Economic Review, 50, 604–622.
  • Kaid, L. L., Fernandes, J., & Painter, D. (2011). Effects of political advertising in the 2008 presidential campaign. American Behavioral Scientist, 55(4), 437–456. doi:10.1177/0002764211398071
  • Kalwani, M. U., & Morrison, D. (1977). A parsimonious description of the Hendry system. Management Science, 23(5), 467–477.
  • Kamins, M. A., Alpert, F. H., & Elliott, M. T. (2000). Independent and interactive effects of exposure sequence, pioneership awareness, and product trial on consumer evaluation of a pioneer brand. Journal of Consumer Psychology, 9(4), 223–230. doi:10.1207/S15327663JCP0904_4
  • Kline, R. (2011). Principles and practice of structural equation modeling. New York, NY: Guilford Press.
  • LaBarbera, P. A., & Mazursky, D. (1983). A longitudinal assessment of consumer satisfaction/dissatisfaction: The dynamic aspect of the cognitive process. Journal of Marketing Research, 20(4), 393–404. doi:10.2307/3151443
  • Lane, R. E. (1955). Political personality and electoral choice. American Political Science Review, 49(1), 173–190. doi:10.2307/1951646
  • Lau, R. R., & Redlawsk, D. P. (2001). An experimental study of information search, memory, and decision making during a political campaign. In J. M. Kuklinski (Ed.), Citizens and politics: Perspectives from political psychology ( pp. 136–159). New York, NY: Cambridge University Press.
  • Leavitt, C., Greenwald, A. G., & Obermiller, C. (1981). What is low involvement low in? Advances in Consumer Research, 8(1), 15–19.
  • Lindsay, R. M., & Ehrenberg, A. S. C. (1993). The design of replicated studies. The American Statistician, 47(3), 217–228.
  • Lock, A., & Harris, P. (1996). Political marketing—vive la difference! European Journal of Marketing, 30(10/11), 14–24. doi:10.1108/03090569610149764
  • Manning, N. (2006). Young people and politics: Apathetic and disengaged? A qualitative inquiry disengaged? A qualitative inquiry. Bedford Park, Australia: Flinders University.
  • Martin, A. (2011, 26–28 September). Young people and political participation in Australia: Evidence from the ISSP. Paper presented at the Australian Political Science Association Conference, Australian National University, Canberra. Australia. Retrieved from http://law.anu.edu.au/COAST/events/APSA/papers/116.pdf
  • McCulloch, K. C., Aarts, H., Fujita, K., & Bargh, J. A. (2008). Inhibition in goal systems: A retrieval-induced forgetting account. Journal of Experimental Social Psychology, 44, 857–865. doi:10.1016/j.jesp.2007.08.004
  • Mittal, B. (1989). Must consumer involvement always imply more information search? Advances in Consumer Research, 16, 167–172.
  • Morse, J. M. (1991). Approaches to qualitative-quantitative methodological triangulation. Nursing Research, 40(2), 120–123. doi:10.1097/00006199-199103000-00014
  • Newman, B. I. (2012). The role of marketing in politics: Ten years later. Journal of Political Marketing, 11(1&2), 1–3. doi:10.1080/15377857.2012.642697
  • Newman, B. I., & Sheth, J. N. (1985). A model of primary voter behavior. Journal of Consumer Research, 12, 178–187. doi:10.1086/jcr.1985.12.issue-2
  • Nickerson, D. W., & Rogers, T. (2010). Do you have a voting plan?: Implementation intentions, voter turnout, and organic plan making. Psychological Science, 21(2), 194–199. doi:10.1177/0956797609359326
  • Organisation for Economic Co-operation and Development, (OECD). (2008). Handbook on constructing composite indicators: Methodology and user guide. Paris, France: OECD.
  • O’Cass, A. (2002a). A micromodel of voter choice: Understanding the dynamics of Australian voter characteristics in a federal election. Psychology and Marketing, 19, 1025–1046. doi:10.1002/mar.10051
  • O’Cass, A. (2002b). Political advertising believability and information source value during elections. Journal of Advertising, 31, 63–74. doi:10.1080/00913367.2002.10673661
  • O’Cass, A., & Pecotich, A. (2005). The dynamics of voter behavior and influence processes in electoral markets: A consumer behavior perspective. Journal of Business Research, 58(4), 406–413. doi:10.1016/j.jbusres.2003.08.003
  • O’Shaughnessy, N. J. (2001). The marketing of political marketing. European Journal of Marketing, 35(9/10), 1047–1057. doi:10.1108/03090560110401956
  • O’Cass, A. (2003). Electoral choice: The effect of voter control and involvement on satisfaction and voting stability. Journal of Political Marketing, 3(1), 61–85. doi:10.1300/J199v03n01_04
  • Parliament.uk. (2014). General election timetable 2015. Retrieved from http://www.parliament.uk/about/how/elections-and-voting/general/general-election-timetable-2015/
  • Patterson, P. G. (1993). Expectations and product performance as determinants of satisfaction for a high involvement purchase. Psychology and Marketing, 10(5), 449–465. doi:10.1002/(ISSN)1520-6793
  • Pirie, M., & Worcester, R. (2000). The big turn-off. In Adam Smith Institute (Ed.), Attitudes of young people to government, citizenship and community. London, UK: Adam Smith Institute.
  • Quintelier, E. (2007). Differences in political participation between young and old people. Contemporary Politics, 13(2), 165–180. doi:10.1080/13569770701562658
  • Robinson, C. (2010). Political advertising and the demonstration of market orientation. European Journal of Marketing, 44(3/4), 451–459. doi:10.1108/03090561011020525
  • Romaniuk, J., & Bogomolova, S. (2005). Variation in brand trust scores. Journal of Targeting, Measurement and Analysis for Marketing, 13(4), 363–373. doi:10.1057/palgrave.jt.5740163
  • Romaniuk, J., Bogomolova, S., & Dall’Olmo Riley, F. (2012). Brand image and brand usage: Is a forty-year-old empirical generalization still useful? Journal of Advertising Research, 52(2), 243–251. doi:10.2501/JAR-52-2-243-251
  • Rothschild, M. L. (1978). Political advertising: A neglected policy issue in marketing. Journal of Marketing Research, 15, 58–71. doi:10.2307/3150401
  • Rothschild, M. L., & Houston, M. J. (1980). Individual differences in voting behavior: Further investigations of involvement. Advances in Consumer Research, 7, 655–658.
  • Russell-Bennett, R., Härtel, C. E. J., & Worthington, S. (2013). Exploring a functional approach to attitudinal brand loyalty. Australasian Marketing Journal (AMJ), 21(1), 43–51. doi:10.1016/j.ausmj.2012.08.001
  • Saha, L., & Print, M. (2009). Youth Electoral Study 5: Youth, schools and learning about politics. Retrieved from http://www.aec.gov.au/About_AEC/Publications/youth_study/youth-study-5/youth-electoral-study-05.pdf
  • Scammell, M. (1999). Political marketing: Lessons for political science. Political Studies, 47, 718–739. doi:10.1111/post.1999.47.issue-4
  • Scammell, M. (2003). Citizen consumers: Towards a new marketing of politics? Political Consumers. Retrieved from http://depts.washington.edu/gcp/research_pages/political_consumers.htm
  • Schleimer, S. C., Coote, L. V., & Riege, A. (2013). Headquarters to subsidiary transfer effects on marketing strategy exploitation. Journal of Business Research, 67(3), 307–315.
  • Sharp, B., Wright, M., & Goodhardt, G. (2002). Purchase loyalty is polarised into either repertoire or subscription patterns. Australasian Marketing Journal (AMJ), 10(3), 7–20. doi:10.1016/S1441-3582(02)70155-9
  • Simonson, I., Carmon, Z., Dhar, R., Drolet, A., & Nowlis, S. M. (2001). Consumer research: In search of identity. Annual Review of Psychology, 52(1), 249–275. doi:10.1146/annurev.psych.52.1.249
  • Spangenberg, E. R., & Greenwald, A. G. (1999). Social influence by requesting self-prophecy. Journal of Consumer Psychology, 8(1), 61–89. doi:10.1207/s15327663jcp0801_03
  • Tam, J. L. M. (2011). The moderating effects of purchase importance in customer satisfaction process: An empirical investigation. Journal of Consumer Behaviour, 10(4), 205–215. doi:10.1002/cb.330
  • Tarn, J. L. (1999). The effects of service quality, perceived value and customer satisfaction on behavioral intentions. Journal of Hospitality & Leisure Marketing, 6(4), 31–43. doi:10.1300/J150v06n04_04
  • Van Rijnsoever, F. J., Castaldi, C., & Dijst, M. J. (2012). In what sequence are information sources consulted by involved consumers? The case of automobile pre-purchase search. Journal of Retailing and Consumer Services, 19(3), 343–352. doi:10.1016/j.jretconser.2012.03.008
  • Vromen, A. (2003). “People try to put us down … ”: Participatory citizenship of “Generation X.” Australian Journal of Political Science, 38(1), 79–99. doi:10.1080/1036114032000056260
  • Vromen, A., & Collin, P. (2010). Everyday youth participation? Contrasting views from Australian policymakers and young people. Young, 18(1), 97–112. doi:10.1177/110330880901800107
  • Winchester, M. K., Romaniuk, J., & Bogomolova, S. (2008). Positive and negative brand beliefs and brand defection/uptake. European Journal of Marketing, 42(5/6), 553–570. doi:10.1108/03090560810862507
  • Winchester, T. M., Binney, W., & Hall, J. (2014). Young adults and politics: investigating factors Influencing voter decision-making. Journal of Nonprofit & Public Sector Marketing, 26(3), 226–257. doi:10.1080/10495142.2014.915635
  • Winchester, T. M., Hall, J., & Binney, W. (2012, June 13–15). Conceptualizing usage in voting behavior for political marketing: An application of consumer behavior. Paper presented at the Political Spaces in Eurasia: Global Contexts, Local Outcomes; Ralph and Ruth Fisher Forum; Russian, East European, and Eurasian Center, University of Illinois at Urbana-Champaign, Illinois, USA.
  • Winchester, T. M., Hall, J., & Binney, W. (2014). Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective. Australasian Marketing Journal, 22(2), 144–154. doi:10.1016/j.ausmj.2014.01.001
  • Winther Nielsen, S., & Vinaes Larsen, M. (2014). Party brands and voting. Electoral Studies, 33, 153–165. doi:10.1016/j.electstud.2013.08.001
  • Wring, D. (1997). Reconciling marketing with political science: Theories of political marketing. Journal of Marketing Management, 13(7), 651–663. doi:10.1080/0267257X.1997.9964502
  • Wring, D., Henn, M., & Weinstein, M. (1999). Committed scepticism or engaged cynicism? Young people and contemporary politics. In J. Fisher, P. Cowley, D. Denver and A. Russell (Eds.), British parties and elections review (Vol. 9, pp. 200–216). London, UK: Frank Cass.
  • Zaichkowsky, J. L. (1984). Conceptualizing and measuring the involvement construct in marketing ( Doctoral dissertation), University of California, Los Angeles.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.