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Journal of Nonprofit & Public Sector Marketing Volume 29, 2017 - Issue 3
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Original Articles

An Analysis of Factors Influencing Membership Retention at a Children’s Museum

Lam B. AnDepartment of Marketing, University of Central Florida, Orlando, Florida, USACorrespondence[email protected]
&
Frank C. ButlerDepartment of Management, University of Tennessee at Chattanooga, Chattanooga, Tennessee, USA
Pages 254-273 | Published online: 18 Jul 2017

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Joonyoung Cho, Ruth E. Dunkle, Garrett Pace & Karen S. Harlow-Rosentraub. (2023) Altruism Sustains the Village Model: How Motivations to Join a Village for Older Adults Predict Long-Term Membership. Journal of Gerontological Social Work 66:4, pages 474-490.
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Geah Pressgrove, Robert McKeever, Brooke McKeever & Richard Waters. (2022) Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-21.
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