Journal of Nonprofit & Public Sector Marketing, Volume 29, Issue 3 (2017)

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Journal of Nonprofit & Public Sector Marketing, Volume 29, Issue 3 (2017)

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Original Articles

Article
A Socioecological Examination of Observing Littering Behavior
Yara Al-mosa, Joy Parkinson & Sharyn Rundle-Thiele
Pages: 235-253
Published online: 07 Aug 2017
AbstractforA Socioecological Examination of Observing Littering Behavior | Full Text | References | PDF (1.3 MB)
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Article
An Analysis of Factors Influencing Membership Retention at a Children’s Museum
Lam B. An & Frank C. Butler
Pages: 254-273
Published online: 18 Jul 2017
AbstractforAn Analysis of Factors Influencing Membership Retention at a Children’s Museum | Full Text | References | PDF (1.3 MB)
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Article
Alumni Loyalty: Systematic Literature Review
Lilia Iskhakova, Stefan Hoffmann & Andreas Hilbert
Pages: 274-316
Published online: 02 Aug 2017
AbstractforAlumni Loyalty: Systematic Literature Review | Full Text | References | PDF (2.9 MB)
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Article
Social Capital and Consumer Value Co-Created Within an Online Health Community
Susan Stewart Loane & Cynthia M. Webster
Pages: 317-345
Published online: 02 Aug 2017
AbstractforSocial Capital and Consumer Value Co-Created Within an Online Health Community | Full Text | References | PDF (1.9 MB)
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Article
The Influence of Image Valence on the Attention Paid to Charity Advertising
Manuel Alonso Dos Santos, Camila Lobos, Nathalie Muñoz, Dámaris Romero & Ricardo Sanhueza
Pages: 346-363
Published online: 20 Jul 2017
AbstractforThe Influence of Image Valence on the Attention Paid to Charity Advertising | Full Text | References | PDF (1.4 MB)
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