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Journal of Nonprofit & Public Sector Marketing Volume 29, 2017 - Issue 3
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Original Articles

Alumni Loyalty: Systematic Literature Review

Lilia IskhakovaFaculty of Business and Economics, Economics and Social Sciences, Technische Universität Dresden, Dresden, GermanyCorrespondence[email protected]
,
Stefan HoffmannDepartment of Marketing, Christian-Albrechts University at Kiel, Kiel, Germany
&
Andreas HilbertFaculty of Business and Economics, Economics and Social Sciences, Technische Universität Dresden, Dresden, Germany
Pages 274-316 | Published online: 02 Aug 2017

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Marilu Fernandez-Haddad & Raquel Carolina Lara Gonzalez. (2023) Key Factors that Influence School Dropouts Amongst Adolescents in Marginalized Urban Areas of Mexico. Journal of Nonprofit & Public Sector Marketing 35:5, pages 494-520.
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Amalia E. Maulana, Paul G. Patterson, Arif Satria & Indry A. Pradipta. (2023) Alumni connectedness and its role in intention to contribute to higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Francisco J. García-Rodríguez & Desiderio Gutiérrez-Taño. (2021) Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Lilia Iskhakova, Andreas Hilbert & Peter Joehnk. (2021) Cross-cultural Research in Alumni Loyalty: An Empirical Study among Master Students from German and Russian Universities. Journal of Nonprofit & Public Sector Marketing 33:4, pages 457-492.
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Ilda Maria Pedro, Júlio da Costa Mendes & Luís Nobre Pereira. (2021) Understanding Alumni-Alma mater commitment relationships upstream and downstream. Journal of Marketing for Higher Education 31:2, pages 175-196.
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Kashif Farhat, Sany Sanuri Mohd. Mokhtar & Salniza Bt. Md. Salleh. (2021) Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs). Journal of Marketing for Higher Education 31:1, pages 107-135.
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Ildamaria H. Pedro & Jorge M. Andraz. (2021) Alumni Commitment in Higher Education Institutions: Determinants and Empirical Evidence. Journal of Nonprofit & Public Sector Marketing 33:1, pages 29-64.
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O’bidie Rudo Maunze, Russell Abratt & Michela Mingione. (2020) Impact of Internal Branding on Student Engagement: Insights from a South African University. Services Marketing Quarterly 41:2, pages 124-144.
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Meng-Mei Chen & Hilary Catherine Murphy. (2018) Hotel school alumni’s intentions to use communication channels – a cross-generational comparison study. Journal of Teaching in Travel & Tourism 18:3, pages 202-216.
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Articles from other publishers (10)

Ruchika Malhotra, Massoud Massoudi & Rajni Jindal. (2022) An alumni-based collaborative model to strengthen academia and industry partnership: The current challenges and strengths. Education and Information Technologies 28:2, pages 2263-2289.
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D. I. Zemtsov & I. S. Khukalenko. (2023) Alumni Capital: University Alumni Relations strategy. Vysshee Obrazovanie v Rossii = Higher Education in Russia 32:1, pages 35-50.
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Laura Pascual‐Nebreda, Pablo Cabanelas‐Lorenzo & Alicia Blanco‐González. (2022) Understanding dissatisfaction through evaluation theory. Managerial and Decision Economics 43:7, pages 3116-3129.
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Leiyu Mo & Yuting Zhu. (2022) How Is Alumni Giving Affected by Satisfactory Campus Experience? Analysis of an Industry-Research-Oriented University in China. Sustainability 14:13, pages 7570.
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Gabriel Cachón‐Rodríguez, Camilo Prado‐Román & Alicia Blanco‐González. (2020) The relationship between corporate identity and university loyalty: The moderating effect of brand identification in managing an institutional crisis. Journal of Contingencies and Crisis Management 29:3, pages 265-280.
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Patrick Buckley & Paul Lee. (2018) The impact of extra-curricular activity on the student experience. Active Learning in Higher Education 22:1, pages 37-48.
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Nancy Grajales-Montoya, Ledy Gómez-Bayona & Bladimir Coronado-Ríos. (2021) La comunicación estratégica desde el mercadeo en instituciones educativas. Revista CEA 7:13.
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Izhar Oplatka & Jane Hemsley-Brown. 2021. Handbook of Operations Research and Management Science in Higher Education. Handbook of Operations Research and Management Science in Higher Education 35 80 .
Gabriel Cachón Rodríguez, Camilo Prado Román & José Ángel Zúñiga-Vicente. (2019) The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?. European Research on Management and Business Economics 25:3, pages 122-128.
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Ingrid Snijders, Lisette Wijnia, Remy M. J. P. Rikers & Sofie M. M. Loyens. (2019) Alumni loyalty drivers in higher education. Social Psychology of Education 22:3, pages 607-627.
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