Citations (7)
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Read on this site (2)
Mikyeung Bae. (2021) The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy. Journal of Promotion Management 27:1, pages 177-209.
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Mikyeung Bae. (2020) Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages. Journal of Current Issues & Research in Advertising 41:3, pages 301-331.
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Articles from other publishers (5)
Walter Wymer & Hellen Gross. (2021) Charity advertising: A literature review and research agenda. Journal of Philanthropy and Marketing 28:4.
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Deepak S Kumar, Sunil Sahadev & Keyoor Purani. (2023) Visual Aesthetic Quotient: Establishing the Effects of Computational Aesthetic Measures for Servicescape Design. Journal of Service Research.
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Chi‐Cheng Luan & The Anh Phan. (2023) The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective. Journal of Consumer Behaviour.
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Hans Hoeken, Karin Fikkers, Anita Eerland, Bregje Holleman, Jos van Berkum & Henk Pander Maat. (2022) The Perceived Convincingness Model: why and under what conditions processing fluency and emotions are valid indicators of a message’s perceived convincingness. Communication Theory 32:4, pages 488-496.
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Norbert Schwarz, Madeline Jalbert, Tom Noah & Lynn Zhang. (2020) Metacognitive experiences as information: Processing fluency in consumer judgment and decision making. Consumer Psychology Review 4:1, pages 4-25.
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