Journal of Nonprofit & Public Sector Marketing, Volume 31, Issue 3 (2019)

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Journal of Nonprofit & Public Sector Marketing, Volume 31, Issue 3 (2019)

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Articles

Article
The Difference a Smile Makes: Effective Use of Imagery by Children’s Nonprofit Organizations
Sara Rene Jordan, Stephanie Rudeen, Deyu Hu, Jaina L. Diotalevi, Frederick I. Brown, Phillip Miskovic, HuiShan Yang, Meredith Colonna & Danielle Draper
Pages: 227-248
Published online: 16 Nov 2018
AbstractforThe Difference a Smile Makes: Effective Use of Imagery by Children’s Nonprofit Organizations | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Influences of Identified Victim Images on Processing Fluency
Mikyeung Bae
Pages: 249-273
Published online: 15 Oct 2018
AbstractforInfluences of Identified Victim Images on Processing Fluency | Full Text | References | PDF (1.9 MB) | EPUB
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Article
How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices
Sathana Vaikunthavasan, Charles Jebarajakirthy & Amit Shankar
Pages: 274-302
Published online: 05 Oct 2018
AbstractforHow to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices | Full Text | References | PDF (2 MB) | EPUB
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Article
How Economic Tropes Affect Attitudes Toward Social Welfare Policies
Alexander S. Rose, Randall L. Rose & Cait Lamberton
Pages: 303-327
Published online: 17 Oct 2018
AbstractforHow Economic Tropes Affect Attitudes Toward Social Welfare Policies | Full Text | References | PDF (1.9 MB) | EPUB
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Article
The Impact of Peer, Politician, and Celebrity Endorsements on Volunteering: A Field Experiment with English Students
Peter John, Oliver James, Alice Moseley, Matt Ryan, Liz Richardson & Gerry Stoker
Pages: 328-346
Published online: 22 Oct 2018
AbstractforThe Impact of Peer, Politician, and Celebrity Endorsements on Volunteering: A Field Experiment with English Students | Full Text | References | PDF (1.4 MB) | EPUB | Supplemental
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