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Articles

The decision to advertise nonprofit accreditation status

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Pages 390-402 | Received 12 Sep 2017, Accepted 24 Jul 2018, Published online: 03 Oct 2018

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Sandra Stötzer, Sebastian Martin & Christiana Broidl. (2023) Using Certifications to Signal Trustworthiness and Reduce the Perceived Risk of Donors – An Exploratory Investigation into the Impact of Charity Labels. Journal of Nonprofit & Public Sector Marketing 35:3, pages 265-289.
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Casey J. Fleming, Anne-Lise K. Velez & Christopher R. Prentice. (2023) The Power of Elites: A Survey Experiment of the Impact of Strategic Messaging on Donations to Nonprofits. Human Service Organizations: Management, Leadership & Governance 47:2, pages 99-121.
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