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Volume 31, Issue 4

Journal of Nonprofit & Public Sector Marketing

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Journal of Nonprofit & Public Sector Marketing, Volume 31, Issue 4 (2019)

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Journal of Nonprofit & Public Sector Marketing, Volume 31, Issue 4 (2019)

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Call for Papers

Announcement

“Crisis Communication in the Public Sector”

Pages: 347-348

Published online: 19 Jul 2019

Citationfor“Crisis Communication in the Public Sector” | Full Text | References | PDF (156.4 KB) | EPUB

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Articles

Article

Celling The Concept: A Study of Managerial Brand Mindsharing of A Distributed Biobanking Research Infrastructure

Anthony Larsson

Pages: 349-377

Published online: 16 Oct 2018

AbstractforCelling The Concept: A Study of Managerial Brand Mindsharing of A Distributed Biobanking Research Infrastructure | Full Text | References | PDF (2 MB) | EPUB

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Article

Understanding Voluntary Intentions within the Theories of Self-Determination and Planned Behavior

Chunxiao Li & Yandan Wu

Pages: 378-389

Published online: 01 Oct 2018

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Article

The decision to advertise nonprofit accreditation status

Xiaoting Hao & Daniel Neely

Pages: 390-402

Published online: 03 Oct 2018

AbstractforThe decision to advertise nonprofit accreditation status | Full Text | References | PDF (995 KB) | EPUB

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Article

Effects of Color in Disaster Relief Advertising and the Mediating Role of Cognitive Elaboration

Lijie Zhou & Fei Xue

Pages: 403-427

Published online: 09 Oct 2018

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Article

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

Giulio Toscani & Gerard Prendergast

Pages: 428-450

Published online: 09 Oct 2018

AbstractforArts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy? | Full Text | References | PDF (1.7 MB) | EPUB

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Journal of Nonprofit & Public Sector Marketing (Vol.31, Iss.4, 2019)

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