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Journal of Promotion Management Volume 13, 2007 - Issue 3-4
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Original Articles

Leveraging Associations: The Promotion of Cultural Sponsorships

Carl M. Sylvestre The Studio Museum in Harlem
&
Luiz Moutinho University of Glasgow School of Business and Management, Gilbert Scott Building, West Quad, University of Glasgow
Pages 281-303 | Published online: 11 Oct 2008

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Read on this site (3)

Jie Zhang & Wei-Na Lee. (2013) Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership. Journal of Promotion Management 19:5, pages 534-555.
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Linda Brennan, Wayne Binney & Erica Brady. (2012) The Raising of Corporate Sponsorship: A Behavioral Study. Journal of Nonprofit & Public Sector Marketing 24:3, pages 222-237.
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Peter Smolianov & JosephF. Aiyeku. (2009) Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships. Journal of Promotion Management 15:1-2, pages 74-89.
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Articles from other publishers (2)

Stefania MasèStefania Masè. 2020. Art and Business. Art and Business 81 98 .
Stefania MasèStefania Masè. 2020. Art and Business. Art and Business 21 47 .

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