Citations (11)
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Chang-Won Choi. (2022) Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea. Journal of Global Scholars of Marketing Science 32:2, pages 145-161.
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Hyuk Jun Cheong & Sufyan Mohammed-Baksh. (2020) U.S. and Korean Consumers: A Cross-Cultural Examination of Product Information-Seeking and -Giving. Journal of Promotion Management 26:6, pages 893-910.
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Yoon-Joo Lee & Hoyoung Ahn. (2017) The Interaction Effects of Social Norms and Dissatisfaction toward Drinking on Willingness to Visit and Comment on Binge Drinking Prevention Facebook. Journal of Promotion Management 23:6, pages 813-833.
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Yeojin Kim, Hyuksoo Kim, Doohwang Lee & Jungsun Ahn. (2016) Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea. Journal of Promotion Management 22:1, pages 122-136.
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Byoung Hee Kim & Jay (Hyunjae) Yu. (2015) Level of Creativity and Attitudes Toward an Advertisement. Creativity Research Journal 27:2, pages 133-138.
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Soonhong Min, Ming Zhou, Doyun Kim & Jayoung Kim. (2013) Assessing the e-Service Quality of Sellers in an Industrial e-Marketplace. Journal of Promotion Management 19:5, pages 556-582.
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Jie Zhang & Wei-Na Lee. (2013) Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership. Journal of Promotion Management 19:5, pages 534-555.
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Articles from other publishers (4)
Jeffrey W. Overby. (2020) Alcohol Expectations of Short-Term, Faculty-Led Trip Leaders: A Survey of Current Practices. Frontiers: The Interdisciplinary Journal of Study Abroad 32:2, pages 163-174.
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Danae Manika, Diana Gregory-Smith & Paolo Antonetti. (2017) Pride in Technology-Based Health Interventions: A Double-Edged Sword. Psychology & Marketing 34:4, pages 410-427.
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Rachel Schwartz, Sarah McMahon & Jesica Broadnax. (2015) A Review of Sexual Assault Information on College Web Sites: Table 1:. Health & Social Work 40:4, pages 275-282.
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Eyun-Jung Ki & Sumin Shin. (2015) Organization sustainability communication (OSC): Similarities and differences of OSC messages in the United States and South Korea. Computers in Human Behavior 48, pages 36-43.
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