Journal of Promotion Management, Volume 16, Issue 3 (2010)

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Journal of Promotion Management, Volume 16, Issue 3 (2010)

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Original Articles

Article
Impacts of Website Context Relevance on Banner Advertisement Effectiveness
Yongick Jeong & Cynthia M. King
Pages: 247-264
Published online: 07 Jul 2010
AbstractforImpacts of Website Context Relevance on Banner Advertisement Effectiveness | Full Text | References | PDF (156.4 KB)
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Article
Maximizing User Interactivity through Banner Ad Design
Ginger Rosenkrans
Pages: 265-287
Published online: 07 Jul 2010
AbstractforMaximizing User Interactivity through Banner Ad Design | Full Text | References | PDF (127.4 KB)
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Article
Do Web Users Care About Banner Ads Anymore? The Effects of Frequency and Clutter in Web Advertising
Sang Yeal Lee & Yong-Suk Cho
Pages: 288-302
Published online: 07 Jul 2010
AbstractforDo Web Users Care About Banner Ads Anymore? The Effects of Frequency and Clutter in Web Advertising | Full Text | References | PDF (281 KB)
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Article
The Psychological Influences of Threat on B2C E-commerce Adoption: An Extended Study and Explanatory Framework
Chengqi Guo
Pages: 303-315
Published online: 07 Jul 2010
AbstractforThe Psychological Influences of Threat on B2C E-commerce Adoption: An Extended Study and Explanatory Framework | Full Text | References | PDF (309.3 KB)
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Article
A Comparative Study of Web-Based Technology Applications in Corporations
James G. Lollar, Hooshang M. Beheshti & Ernest W. Wade
Pages: 316-330
Published online: 07 Jul 2010
AbstractforA Comparative Study of Web-Based Technology Applications in Corporations | Full Text | References | PDF (97.5 KB)
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Article
How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea
Jay (Hyunjae) Yu, Karen Whitehill King & Hye Jun Yoon
Pages: 331-359
Published online: 07 Jul 2010
AbstractforHow Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea | Full Text | References | PDF (362.1 KB)
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