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Journal of Promotion Management Volume 16, 2010 - Issue 1-2
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Articles

Sex Appeal in Advertising: What Consumers Think

Sukanlaya Sawang Queensland University of Technology, Brisbane, Australia
Pages 167-187 | Published online: 12 Mar 2010

Citations (15)

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Read on this site (7)

Kristin Stewart, Vassilis Dalakas & Danielle Eells. (2022) Does sex sell? Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase. Journal of Marketing Communications 0:0, pages 1-14.
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Sami Chatti. (2022) Visual metaphtonymy in automobile femvertising. Journal of Visual Literacy 41:1, pages 14-28.
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Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan & Lennon Tsang. (2022) “I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe. Journal of Advertising 51:1, pages 57-75.
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Salman Saleem. (2017) Cultural Paradox in Advertising: Evidence from Finland. Journal of Promotion Management 23:5, pages 615-632.
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Hyuksoo Kim & Steve H. Sohn. (2016) Impact of Advertising Model's Body Size on Perceived Product Quality: Category-Based Induction Approach. Journal of Promotion Management 22:1, pages 151-174.
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Mei-Chun Cheung, AgnesS. Chan, YvonneM. Han, SophiaL. Sze & NicoleH. Fan. (2013) Differential Effects of Chinese Women's Sexual Self-Schema on Responses to Sex Appeal in Advertising. Journal of Promotion Management 19:3, pages 373-391.
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Wen-Yu Tsao. (2013) Application of Expectation Confirmation Theory to Consumers’ Impulsive Purchase Behavior for Products Promoted by Showgirls in Exhibits. Journal of Promotion Management 19:3, pages 283-298.
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Articles from other publishers (8)

Alyssa Dana Adomaitis, Diana Saiki & Juan del Pozo Severino. (2023) Impact of sex in luxury fashion advertisements on brand attractiveness and identification. Journal of Fashion Marketing and Management: An International Journal.
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Sami Chatti. (2021) Visual metaphtonymy in automobile femvertising. Multimodal Communication 10:2, pages 111-121.
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Sami Chatti. (2020) Visual Metaphtonymy in Automobile Femvertising. Research in Language 18:4, pages 421-439.
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Ali TOKER & Harun SULAK. (2020) REKLAM FİLMLERİNDE KULLANILAN ÇEKİCİLİK TÜRLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİLERİNE YÖNELİK BİR ARAŞTIRMAA RESEARCH ON THE TYPES OF APPEAL USED IN ADVERTISING FILMS AND THEIR EFFECTS ON CONSUMERS. Süleyman Demirel Üniversitesi Vizyoner Dergisi 11:Ek, pages 117-133.
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Haseeb Ahmed Shabbir, Hala Maalouf, Michele Griessmair, Nazan Colmekcioglu & Pervaiz Akhtar. (2018) Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach. Journal of Business Ethics 159:3, pages 727-744.
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Chung Leung Luk, Cheris W.C. Chow, Wendy W.N. Wan, Jennifer Y.M. Lai, Isabel Fu & Candy P.S. Fong. (2017) An institutional perspective on modernization and sex-appeal advertising. Asia Pacific Journal of Marketing and Logistics 29:2, pages 220-238.
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Winifred Wong & Timothy Malone. (2016) Contribution of vanity to consumer apparel advertising perception. Journal of Fashion Marketing and Management 20:1, pages 54-71.
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António Azevedo. 2016. Rediscovering the Essentiality of Marketing. Rediscovering the Essentiality of Marketing 599 611 .

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