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Journal of Promotion Management Volume 16, 2010 - Issue 3
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Original Articles

Maximizing User Interactivity through Banner Ad Design

Ginger Rosenkrans Pepperdine University, Malibu, California, USA
Pages 265-287 | Published online: 07 Jul 2010

Citations (21)

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Read on this site (5)

Rahim Hussain & Rahat Iqbal. (2023) Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency. Journal of Marketing Communications 0:0, pages 1-28.
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Thomas Fotiadis. (2019) Customer Participation, e-Service Quality, Satisfaction: (e)Service Dominant Logic Trinity. Journal of Promotion Management 25:3, pages 394-418.
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Yan Yang & Amy Jo Coffey. (2014) Audience Valuation in the New Media Era: Interactivity, Online Engagement, and Electronic Word-of-Mouth Value. International Journal on Media Management 16:2, pages 77-103.
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Fereshte Rasty, Chia-Jung Chou & Davood Feiz. (2013) The Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement. Journal of Travel & Tourism Marketing 30:5, pages 482-496.
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JeremyJ. Sierra, RobertS. Heiser & IvonneM. Torres. (2012) Text Message Copy in Print Ads: A Shrewd Communicative Strategy?. Journal of Promotion Management 18:1, pages 119-143.
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Articles from other publishers (16)

Toluwani Deborah Odedeyi & Temitope Michael Ajayi. (2023) A multimodal analysis of Piggyvest’s animated advertisement videos. Language and Semiotic Studies 9:2, pages 263-289.
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Santirianingrum Soebandhi & Bayu Fadian Putra. (2023) Online newspapers and banner Ads. International Journal of Business Ecosystem & Strategy (2687-2293) 5:2, pages 94-101.
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Arash Ahmadi, Amirhossein Taghipour, Marc Fetscherin & Siriwan Ieamsom. (2023) Analyzing the influence of celebrities’ emotional and rational brand posts. Spanish Journal of Marketing - ESIC 27:1, pages 117-136.
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Sara Quach, Felix Septianto, Park Thaichon & Tung Moi Chiew. (2021) Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person. Journal of Retailing and Consumer Services 62, pages 102618.
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Daniella Kupor, Jayson Jia & Zakary Tormala. (2020) Change Appeals: How Referencing Change Boosts Curiosity and Promotes Persuasion. Personality and Social Psychology Bulletin 47:5, pages 691-704.
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Gwang Kim & Ilkyeong Moon. (2020) Online banner advertisement scheduling for advertising effectiveness. Computers & Industrial Engineering 140, pages 106226.
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O. P. Sosniuk & І. Yu. Vlasiuk. (2020) PSYCHOSEMANTIC FEATURES OF PERCEPTION OF ANIMATED ADVERTISEMENT OF YOUTH TARGET AUDIENCE. Ukrainian Psychological Journal:1 (13), pages 188-208.
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Chih-Cheng Lu, Ing-Long Wu & Wei-Hung Hsiao. (2019) Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives. International Journal of Information Management 47, pages 101-111.
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David Ramsay & Joseph A. Paradiso. (2019) YourAd . YourAd .
Rajan Gupta & Saibal K. Pal. 2019. Advances in Analytics and Applications. Advances in Analytics and Applications 45 58 .
Rahim Hussain, Ahmed Shahriar Ferdous & Gillian Sullivan Mort. (2018) Impact of web banner advertising frequency on attitude. Asia Pacific Journal of Marketing and Logistics 30:2, pages 380-399.
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Michael Obal & Wen Lv. 2018. Back to the Future: Using Marketing Basics to Provide Customer Value. Back to the Future: Using Marketing Basics to Provide Customer Value 369 384 .
Michael North & Michael Ficorilli. (2017) Click me: an examination of the impact size, color, and design has on banner advertisements generating clicks. Journal of Financial Services Marketing 22:3, pages 99-108.
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Jiangmeng Liu, Cong Li, Yi Grace Ji, Michael North & Fan Yang. (2017) Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth. Computers in Human Behavior 73, pages 605-613.
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Michael W. Obal & Wen Lv. (2017) Improving banner ad strategies through predictive modeling. Journal of Research in Interactive Marketing 11:2, pages 198-212.
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Ruey Komulainen, Waqar Nadeem, Saara Satokangas & Jari Salo. 2013. Collaborative, Trusted and Privacy-Aware e/m-Services. Collaborative, Trusted and Privacy-Aware e/m-Services 286 297 .

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