Citations (22)
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Fereshte Rasty, Chia-Jung Chou & Davood Feiz. (2013) The Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement. Journal of Travel & Tourism Marketing 30:5, pages 482-496.
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Anna Borawska, Tomasz Oleksy & Dominika Maison. (2020) Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving. PLOS ONE 15:5, pages e0233036.
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Imran Anwar Mir. (2017) Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective. Zagreb International Review of Economics and Business 20:1, pages 19-47.
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