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Journal of Promotion Management Volume 18, 2012 - Issue 2
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Articles

Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands

Steven McClung Mercer University, Macon, Georgia, USA
,
Vicki Eveland Seattle Pacific University, Seattle, Washington, USA
,
Daniel Sweeney University of Arkansas, Little Rock, Arkansas, USA
&
Jeffrey D. James Florida State University, Tallahassee, Florida, USA
Pages 169-188 | Published online: 10 May 2012

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Read on this site (2)

Jay Trivedi, Sigma Soni & Amit Kishore. (2021) Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective. Journal of Promotion Management 27:2, pages 306-331.
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Lane T. Wakefield & Gregg Bennett. (2018) Sports fan experience: Electronic word-of-mouth in ephemeral social media. Sport Management Review 21:2, pages 147-159.
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Articles from other publishers (6)

Aleksandar Erceg, Ivan Kelić & Antun Biloš. (2021) Evaluation of franchise system websites: the evidence from Croatia. Engineering Management in Production and Services 13:1, pages 27-40.
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Andrew C. Billings, Melvin Lewis, Kenon A. Brown & Qingru Xu. (2020) Top Rated on Five Networks—and Nearly as Many Devices: The NFL, Social TV, Fantasy Sport, and the Ever-Present Second Screen. International Journal of Sport Communication 13:1, pages 55-76.
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Cody T. HavardCody T. Havard. 2020. Rivalry in Sport. Rivalry in Sport 9 35 .
Rick Grieve & Joseph C. Case. 2019. Understanding Rivalry and Its Influence on Sports Fans. Understanding Rivalry and Its Influence on Sports Fans 226 248 .
Barbara Barnett. (2017) Girls Gone Web. Journal of Communication Inquiry 41:2, pages 97-123.
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Weisheng Chiu & Doyeon Won. (2016) Relationship Between Sport Website Quality and Consumption Intentions. Psychological Reports 118:1, pages 90-106.
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