Journal of Promotion Management, Volume 18, Issue 2 (2012)

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Journal of Promotion Management, Volume 18, Issue 2 (2012)

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Articles

Article
The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability
Klement Podnar & Pina Javernik
Pages: 145-168
Published online: 10 May 2012
AbstractforThe Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability | Full Text | References | PDF (163.4 KB)
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Article
Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands
Steven McClung, Vicki Eveland, Daniel Sweeney & Jeffrey D. James
Pages: 169-188
Published online: 10 May 2012
AbstractforRole of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands | Full Text | References | PDF (114.7 KB)
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Article
Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising
Po-Lin Pan, Juan Meng & Shuhua Zhou
Pages: 189-208
Published online: 10 May 2012
AbstractforExamining Third-Person Perceptions in the Context of Sexually Oriented Advertising | Full Text | References | PDF (114.6 KB)
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Article
Advertising Contribution to a Firm's Profit: Theory and Evidence from the Airline Industry in the United States
Lei Shi
Pages: 209-235
Published online: 10 May 2012
AbstractforAdvertising Contribution to a Firm's Profit: Theory and Evidence from the Airline Industry in the United States | Full Text | References | PDF (172.1 KB)
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Article
Managing Trade Show Campaigns: Why Managerial Responsibilities Matter?
Wondwesen Tafesse & Tor Korneliussen
Pages: 236-253
Published online: 10 May 2012
AbstractforManaging Trade Show Campaigns: Why Managerial Responsibilities Matter? | Full Text | References | PDF (106.3 KB)
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Article
The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers
Mariko Morimoto
Pages: 254-274
Published online: 10 May 2012
AbstractforThe Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers | Full Text | References | PDF (318.2 KB)
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