Citations (7)
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Pedro Mendonça Silva, Victor Ferreira Moutinho & Vera Teixeira Vale. (2022) Examining the Relationship between Sales Force Proactiveness, Network Capability and Sales Performance: Evidence from International Trade Shows. Journal of Promotion Management 28:5, pages 559-583.
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José Antonio Belso-Martínez, Francisco Más-Verdú & Norat Roig-Tierno. (2015) Knowledge, Promotional Events, and the Contribution of Clustering to Innovation. Journal of Promotion Management 21:4, pages 504-515.
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Articles from other publishers (5)
José Felipe Jiménez-Guerrero, Jerónimo de Burgos-Jiménez & Jorge Tarifa-Fernández. (2020) Measurement of Service Quality in Trade Fair Organization. Sustainability 12:22, pages 9567.
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Po-Chien Li. (2020) Industrial exhibitors' resource commitment to booth personnel: A study of select predictors and consequences. Industrial Marketing Management 91, pages 1-15.
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Maria Sarmento & Cláudia Simões. (2018) The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management 73, pages 154-170.
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Russell Adams, Tom Coyle, Clara Downey & Marvin Lovett. (2017) Macroeconomic impact on trade show goals. Journal of Business & Industrial Marketing 32:5, pages 710-721.
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Wondwesen Tafesse. (2014) Understanding how resource deployment strategies influence trade show organizers’ performance effectiveness. European Journal of Marketing 48:5/6, pages 1009-1025.
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