Citations (8)
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Vaibhav Shwetangbhai Diwanji, Jaejin Lee & Juliann Cortese. (2022) Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency. Journal of Strategic Marketing 0:0, pages 1-18.
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Cynthia Tokajian & Rand Irshaidat. (2021) A Qualitative Study of Advertising Art: Awareness and Adoption of Art in Advertisements within a Jordanian Context. Journal of Promotion Management 27:3, pages 359-398.
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Salman Saleem. (2017) Cultural Paradox in Advertising: Evidence from Finland. Journal of Promotion Management 23:5, pages 615-632.
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Mustafa MERDİN. (2022) SON YILLARDA YAPILAN TÜKETİCİ ZİHNİ VE NÖROPAZARLAMA ARAŞTIRMALARI ÜZERİNE BİR DERLEME ÇALIŞMASIA Review of Research Studies into Consumer Mind and Neuromarketing in Recent Years. Karatay Sosyal Araştırmalar Dergisi:8, pages 147-167.
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Ali TOKER & Harun SULAK. (2020) REKLAM FİLMLERİNDE KULLANILAN ÇEKİCİLİK TÜRLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİLERİNE YÖNELİK BİR ARAŞTIRMAA RESEARCH ON THE TYPES OF APPEAL USED IN ADVERTISING FILMS AND THEIR EFFECTS ON CONSUMERS. Süleyman Demirel Üniversitesi Vizyoner Dergisi 11:Ek, pages 117-133.
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Ömer Kürşad TÜFEKÇİ & Turgay OYMAN. (2020) REKLAMLARDA KULLANILAN DUYGUSAL ÇEKİCİLİKLERİN ELEKTROENSEFALOGRAFİ (EEG) İLE ARAŞTIRILMASI. Pamukkale University Journal of Social Sciences Institute.
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Ghaleb Rabab’ah, Lydia Idir & Sharif Alghazo. (2020) Persuasive appeals in Jordanian and Algerian telecommunication television commercials. Open Linguistics 6:1, pages 307-321.
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Sony Kusumasondjaja. (2018) The roles of message appeals and orientation on social media brand communication effectiveness. Asia Pacific Journal of Marketing and Logistics 30:4, pages 1135-1158.
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