Journal of Promotion Management, Volume 19, Issue 4 (2013)

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Journal of Promotion Management, Volume 19, Issue 4 (2013)

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Advertising Appeals

Guest Editorial

Editorial
Advertising Appeals
Steve Dix & Chris Marchegiani
Pages: 393-394
Published online: 25 Aug 2013
CitationforAdvertising Appeals | Full Text | PDF (31.4 KB)
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Articles

Article
The Future of Creativity In Advertising
Michael A. Belch & George E. Belch
Pages: 395-399
Published online: 25 Aug 2013
AbstractforThe Future of Creativity In Advertising | Full Text | References | PDF (48.2 KB)
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Article
Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study
David S. Waller, Sameer Deshpande & B. Zafer Erdogan
Pages: 400-417
Published online: 25 Aug 2013
AbstractforOffensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study | Full Text | References | PDF (99.1 KB)
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Article
Wisdom Appeals in UK Financial Services Advertising
Barbara Czarnecka & Jeff Evans
Pages: 418-434
Published online: 25 Aug 2013
AbstractforWisdom Appeals in UK Financial Services Advertising | Full Text | References | PDF (90.7 KB)
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Article
Consumer Readings of Green Appeals in Advertisements
Adesegun Oyedele & Penny Dejong
Pages: 435-451
Published online: 25 Aug 2013
AbstractforConsumer Readings of Green Appeals in Advertisements | Full Text | References | PDF (124.7 KB)
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Article
The Effects of Fear Appeal: A Moderating Role of Culture and Message Type
Hwiman Chung & Euijin Ahn
Pages: 452-469
Published online: 25 Aug 2013
AbstractforThe Effects of Fear Appeal: A Moderating Role of Culture and Message Type | Full Text | References | PDF (133.6 KB)
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Article
In Advertising, a Double Negative Does Not Equal a Positive
Justin W. Gressel, Donal E. Carlston & James L. Oakley
Pages: 470-487
Published online: 25 Aug 2013
AbstractforIn Advertising, a Double Negative Does Not Equal a Positive | Full Text | References | PDF (205.8 KB)
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Article
When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements
Ilwoo Ju & Jin Seong Park
Pages: 488-506
Published online: 25 Aug 2013
AbstractforWhen Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements | Full Text | References | PDF (170.8 KB)
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