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Journal of Promotion Management Volume 19, 2013 - Issue 4: Advertising Appeals
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Articles

Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study

David S. Waller University of Technology Sydney, Sydney, New South Wales, Australia
,
Sameer Deshpande University of Lethbridge, Lethbridge, Alberta, Canada
&
B. Zafer Erdogan Anadolu University, Eskisehir, Turkey
Pages 400-417 | Published online: 25 Aug 2013

Citations (11)

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Read on this site (2)

Nezahat Ekici, Bayram Zafer Erdogan & Michael Basil. (2020) The Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads. Journal of International Consumer Marketing 32:4, pages 336-351.
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Jasmina Ilicic & Jason Blakemore. (2015) Effectiveness of Indecent Language in Advertising on Young Adult Consumer Attitudes and Purchase Intent. Journal of Promotion Management 21:5, pages 614-629.
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Articles from other publishers (9)

Aleena Amir, David Roca, Lubaba Sadaf & Asfia Obaid. (2023) How does femvertising work in a patriarchal context? An unwavering consumer perspective. Corporate Communications: An International Journal.
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Uzma Noor, Mahnaz Mansoor & Sajeela Rabbani. (2021) Brand hate and retaliation in Muslim consumers: does offensive advertising matter?. Journal of Islamic Marketing 13:6, pages 1395-1413.
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Michael S.W. Lee, Felix Septianto, Catherine Frethey-Bentham & Esther Gao. (2020) Condoms and bananas: Shock advertising explained through congruence theory. Journal of Retailing and Consumer Services 57, pages 102228.
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Sonia Dickinson‐Delaporte, Kathleen Mortimer, Gayle Kerr, David S Waller & Alice Kendrick. (2020) Power and responsibility: Advertising self‐regulation and consumer protection in a digital world. Journal of Consumer Affairs 54:2, pages 675-700.
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Mevlüt Sedat DÖNMEZ. (2020) Katharsis Bir Duygu Olarak Şiddetin Marka Tutumuna YansımasıReflection of Violence as a Cathartic Emotion to Brand Attitude. Erciyes İletişim Dergisi 7:1, pages 297-320.
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Haseeb Ahmed Shabbir, Hala Maalouf, Michele Griessmair, Nazan Colmekcioglu & Pervaiz Akhtar. (2018) Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach. Journal of Business Ethics 159:3, pages 727-744.
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Anne Graefer. 2019. Media and the Politics of Offence. Media and the Politics of Offence 1 20 .
Mohd Tariq & Mohd Afaq Khan. (2017) Offensive advertising: a religion based Indian study. Journal of Islamic Marketing 8:4, pages 656-668.
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T. Christopher Greenwell, Jason M. Simmons, Meg Hancock, Megan Shreffler & Dustin Thorn. (2017) The Effects of Sexualized and Violent Presentations of Women in Combat Sport. Journal of Sport Management 31:6, pages 533-545.
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