Citations (10)
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Read on this site (4)
Xiaodong Yang & Lianshan Zhang. (2022) Message Presentation Is of Importance as Well: The Asymmetric Effects of Numeric and Verbal Presentation of Fear Appeal Messages in Promoting Waste Sorting. Environmental Communication 16:8, pages 1059-1076.
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Ruoxu Wang, Yan Huang & George Anghelcev. (2020) Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising. Journal of Promotion Management 26:7, pages 964-985.
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Megan C. Good. (2020) Financial Inducements: Growth in DTC Magazine Advertisements. Services Marketing Quarterly 41:4, pages 306-321.
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Atul A. Kulkarni. (2020) No Shipping Fees or Free Shipping? Impact of Temporal Proximity on the Relative Effectiveness of Promotional Framing. Journal of Promotion Management 26:1, pages 50-74.
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Articles from other publishers (6)
Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Xiaoxia Cao & Jie Xu. (2022) Seeing is Believing: The Impacts of Visual Exemplars on American Young Adults’ Reactions to Anti-Prescription Opioid Campaigns. Journal of Drug Education 50:3-4, pages 67-83.
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Stephane J Baele, Travis G Coan & Olivier C Sterck. (2017) Security through numbers? Experimentally assessing the impact of numerical arguments in security communication. The British Journal of Politics and International Relations 20:2, pages 459-476.
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Stephane J. Baele, Thierry Balzacq & Philippe Bourbeau. (2017) Numbers in global security governance. European Journal of International Security 3:1, pages 22-44.
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Ilwoo Ju. (2017) The effects of advertising skepticism in consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 11:4, pages 395-411.
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Ilwoo Ju. (2017) Thinking about fair balance: how prescription drug advertising disclosure prominence works?. International Journal of Pharmaceutical and Healthcare Marketing 11:1, pages 2-15.
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