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Journal of Promotion Management Volume 19, 2013 - Issue 5
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Articles

“See Me or Not, I Am There”: Chinese White-Collar Moviegoers’ Interpretation of Product Placements in Chinese Commercial Movies

Huan Chen Penn State Erie, Erie, Pennsylvania, USA
,
En-Ying Lin China University of Technology, Taipei, Taiwan
,
Fang Liu Qingdao University, Qingdao, China
&
Tingting Dai Wuhan Textile University, Wuhan, China
Pages 507-533 | Published online: 14 Nov 2013

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Harindranath R. M.Bharadhwaj Sivakumaran. (2021) Perceived Impact of Promotional Support: Issues and Scale. Journal of Promotion Management 27:1, pages 77-102.
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Articles from other publishers (1)

Huan Chen. (2015) College-aged young consumers’ interpretation of Twitter and marketing information on Twitter. Young Consumers 16:2, pages 208-221.
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