Journal of Promotion Management, Volume 19, Issue 5 (2013)

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Journal of Promotion Management, Volume 19, Issue 5 (2013)

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Articles

Article
“See Me or Not, I Am There”: Chinese White-Collar Moviegoers’ Interpretation of Product Placements in Chinese Commercial Movies
Huan Chen, En-Ying Lin, Fang Liu & Tingting Dai
Pages: 507-533
Published online: 14 Nov 2013
Abstractfor“See Me or Not, I Am There”: Chinese White-Collar Moviegoers’ Interpretation of Product Placements in Chinese Commercial Movies | Full Text | References | PDF (178.2 KB)
  • 540 Views
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Article
Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership
Jie Zhang & Wei-Na Lee
Pages: 534-555
Published online: 14 Nov 2013
AbstractforExploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership | Full Text | References | PDF (105.7 KB)
  • 226 Views
  • 7 CrossRef citations
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Article
Assessing the e-Service Quality of Sellers in an Industrial e-Marketplace
Soonhong Min, Ming Zhou, Doyun Kim & Jayoung Kim
Pages: 556-582
Published online: 14 Nov 2013
AbstractforAssessing the e-Service Quality of Sellers in an Industrial e-Marketplace | Full Text | References | PDF (249.7 KB)
  • 306 Views
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Article
Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising
Yoon-Joo Lee, Yung-I Liu & Taejun (David) Lee
Pages: 583-604
Published online: 14 Nov 2013
AbstractforEffects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising | Full Text | References | PDF (162.2 KB)
  • 595 Views
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Article
Service Quality of Advertising and Promotions Agencies in South Africa
Bruno Quebra, Geoff Bick & Russell Abratt
Pages: 605-628
Published online: 14 Nov 2013
AbstractforService Quality of Advertising and Promotions Agencies in South Africa | Full Text | References | PDF (109.3 KB)
  • 289 Views
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Article
Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding
Bin Shen & Kimberly Bissell
Pages: 629-651
Published online: 14 Nov 2013
AbstractforSocial Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding | Full Text | References | PDF (362.3 KB)
  • 29822 Views
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Article
Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?
Faruk Tanyel, Elnora W. Stuart & Jan Griffin
Pages: 652-673
Published online: 14 Nov 2013
AbstractforHave “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media? | Full Text | References | PDF (108.4 KB)
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Article
How to Influence the Brand Attitude of the Audience by Micro-Films
Hueiju Yu & Yu-Ting Chang
Pages: 674-686
Published online: 14 Nov 2013
AbstractforHow to Influence the Brand Attitude of the Audience by Micro-Films | Full Text | References | PDF (259.5 KB)
  • 1325 Views
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Miscellaneous

Editorial Board Page: EOV
Page: ebi
Published online: 14 Nov 2013
CitationforEditorial Board Page: EOV | Full Text | PDF (37.7 KB)
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