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Journal of Promotion Management Volume 19, 2013 - Issue 5
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Articles

Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising

Yoon-Joo Lee University of Southern Indiana, Evansville, Indiana, USA
,
Yung-I Liu California State University, Hayward, California, USA
&
Taejun (David) Lee Kookmin University, Seoul, South Korea
Pages 583-604 | Published online: 14 Nov 2013

Citations (8)

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Read on this site (6)

Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi & Miguel Ángel Zúñiga. (2023) The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising. Journal of International Consumer Marketing 35:4, pages 388-403.
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Carolyn A. Lin & Louvins Pierre. (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention. Journal of Current Issues & Research in Advertising 0:0, pages 1-23.
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Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi & Miguel Ángel Zúñiga. (2021) The Impact of Hispanic-Targeted Advertising on Consumers’ Brand Love in Services. Journal of International Consumer Marketing 33:2, pages 137-158.
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Yoon-Joo Lee & Sora Kim. (2019) How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans. Journal of Marketing Communications 25:3, pages 307-327.
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Yoon-Joo Lee. (2017) Costly Signaling: Asian Americans and the Role of Ethnicity in the Willingness to Pay More for Socially Responsible Products. Journal of Promotion Management 23:2, pages 277-302.
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Yoon-Joo Lee. (2017) Can Asian Models Be Effective to White American Consumers in Values Advocacy Ads? The Implications of Collectivistic Self-Construal as a Self-Motive in the Context of Values Advocacy Ads. Journal of Current Issues & Research in Advertising 38:1, pages 75-91.
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Articles from other publishers (2)

Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi & Miguel Ángel Zúñiga. (2021) The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand. Spanish Journal of Marketing - ESIC 25:2, pages 333-354.
Crossref
Charles R. Taylor & John P. Costello. 2017. Handbook of Integrated CSR Communication. Handbook of Integrated CSR Communication 361 375 .

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