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Journal of Promotion Management Volume 19, 2013 - Issue 5
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Articles

Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?

Faruk Tanyel University of South Carolina Upstate, Spartanburg, South Carolina, USA
,
Elnora W. Stuart University of South Carolina Upstate, Spartanburg, South Carolina, USA
&
Jan Griffin University of South Carolina Upstate, Spartanburg, South Carolina, USA
Pages 652-673 | Published online: 14 Nov 2013

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Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi & Umair Rehman. (2023) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management 29:1, pages 77-105.
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Antonio Eliezer Raposo Junior, Emerson Wagner Mainardes & Poliano Bastos da Cruz. (2022) Antecedents of trust in product review blogs and their impact on users’ behavioral intentions. The International Review of Retail, Distribution and Consumer Research 32:3, pages 266-292.
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Mohsen Bagnied, Mark Speece & Ibrahim Hegazy. (2021) Attitudes toward Advertising and Advertising Regulation among College Students in Egypt. Journal of International Consumer Marketing 33:5, pages 493-511.
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Natalie T. Wood & Caroline Muñoz. (2021) UNPLUGGED: DIGITAL DETOX ENHANCES STUDENT LEARNING. Marketing Education Review 31:1, pages 14-25.
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Jamie L. Grigsby. (2020) Fake Ads: The Influence of Counterfeit Native Ads on Brands and Consumers. Journal of Promotion Management 26:4, pages 569-592.
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Sally Laurie, Kathleen Mortimer & Fred Beard. (2019) Has Advertising Lost Its Meaning? Views of UK and US Millennials. Journal of Promotion Management 25:6, pages 765-782.
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Anshu Saxena Arora & Saidat Abidemi Sanni. (2019) Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions. Journal of Promotion Management 25:4, pages 476-499.
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Manisha Mathur. (2019) Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk. Journal of Promotion Management 25:2, pages 200-224.
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Sandra Maria Correia Loureiro. (2018) Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising. Journal of Promotion Management 24:2, pages 198-214.
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Charles R. Taylor. (2018) Generational Research and Advertising to Millennials. International Journal of Advertising 37:2, pages 165-167.
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Pasi Ikonen, Vilma Luoma-aho & Shannon A. Bowen. (2017) Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism. International Journal of Strategic Communication 11:2, pages 165-178.
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Articles from other publishers (7)

Afred Suci, Hui-Chih Wang & Her-Sen Doong. (2022) Promoting a heritage product to domestic youth markets: should it be localized?. International Journal of Emerging Markets 18:12, pages 6015-6036.
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Hye-Ryeong Shin & Jeong-Gil Choi. (2021) The Moderating Effect of ‘Generation’ on the Relations between Source Credibility of Social Media Contents, Hotel Brand Image, and Purchase Intention. Sustainability 13:16, pages 9471.
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Sedat ÖZEL. (2021) Bir Reklam Biçimi Olarak Preroll Video ve Youtube Kullanıcılarının Preroll Video Reklamlara YaklaşımıPre Roll Video as an Ad Format and Youtube Users' Approach to Pre Roll Video Ads. Selçuk İletişim 14:3, pages 1311-1340.
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Ahmet Atay. (2020) Digital Eco System: Cyber Bodies, Cyber Lives, and Cyber Narratives. International Review of Qualitative Research 13:3, pages 317-331.
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Slavica Cicvarić Kostić & Jelena Gavrilović Šarenac. 2020. Business Management and Communication Perspectives in Industry 4.0. Business Management and Communication Perspectives in Industry 4.0 71 92 .
Liselot Hudders, Eva A. Van Reijmersdal & Karolien Poels. (2019) Editorial: Digital advertising and consumer empowerment. Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13:2.
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Bassant Eyada & Mai El Nawawy. 2019. Smart Technologies and Innovation for a Sustainable Future. Smart Technologies and Innovation for a Sustainable Future 379 387 .

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