Citations (8)
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Linwan Wu & Taylor Jing Wen. (2019) Positive versus negative comparison in advertisements: the affect priming perspective. Journal of Promotion Management 25:7, pages 1009-1027.
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Anshu Saxena Arora & Saidat Abidemi Sanni. (2019) Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions. Journal of Promotion Management 25:4, pages 476-499.
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Zafar Uddin Ahmed, Wolfgang Hinck & Reto Felix. (2018) Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany. Journal of Promotion Management 24:6, pages 895-910.
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Articles from other publishers (5)
Kuocheng Ni, Yanfeng Lin, Shenghong Ye, Zhiheng Lin & Yunxiao Liu. (2022) Using strengths to attack weaknesses – The effect of comparative advertising on purchasing intention of green products. Frontiers in Psychology 13.
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B. Rajeswari, S. Madhavan, Ramakrishnan Venkatesakumar & S. Riasudeen. (2020) Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage. Rajagiri Management Journal 14:2, pages 155-167.
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Silke Bambauer-Sachse & Priska Heinzle. (2018) Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response. Journal of Retailing and Consumer Services 44, pages 82-90.
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Kostoula Margariti, Christina Boutsouki & Leonidas Hatzithomas. 2018. Advances in Advertising Research IX. Advances in Advertising Research IX
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