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Volume 20, Issue 3

Journal of Promotion Management

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Cover image for Journal of Promotion Management, Volume 20, Issue 3, 2014

Journal of Promotion Management, Volume 20, Issue 3 (2014)

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Journal of Promotion Management, Volume 20, Issue 3 (2014)

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Article

The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain

George S. Spais & Margaret A. Johnston

Pages: 267-290

Published online: 27 Jun 2014

AbstractforThe Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain | Full Text | References | PDF (184.3 KB)

527 Views
11 CrossRef citations
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Article

Do Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study

Sakkthivel A. Manickam

Pages: 291-310

Published online: 27 Jun 2014

AbstractforDo Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study | Full Text | References | PDF (178.7 KB)

816 Views
8 CrossRef citations
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Article

Creating Shopper Value: Co-Creation Roles, In-Store Self-Service Technology Use, and Value Differentiation

Tobin Turner & Jeff Shockley

Pages: 311-327

Published online: 27 Jun 2014

AbstractforCreating Shopper Value: Co-Creation Roles, In-Store Self-Service Technology Use, and Value Differentiation | Full Text | References | PDF (207.2 KB)

1439 Views
20 CrossRef citations
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Article

Social Media Index Valuation: Impact of Technological, Social, Economic, and Ethical Dimensions

Amit Arora, Anshu Saxena Arora & Shailendra Palvia

Pages: 328-344

Published online: 27 Jun 2014

AbstractforSocial Media Index Valuation: Impact of Technological, Social, Economic, and Ethical Dimensions | Full Text | References | PDF (356.3 KB)

891 Views
14 CrossRef citations
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Article

Congruency and Engagement Test in an Event Marketing Sponsorship Context

James Pokrywczynski & David L. Brinker

Pages: 345-357

Published online: 27 Jun 2014

AbstractforCongruency and Engagement Test in an Event Marketing Sponsorship Context | Full Text | References | PDF (133.1 KB)

795 Views
2 CrossRef citations
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Article

On Branding in the Western World With Figurative Content Factors: A Case of Established Versus Non-Established Brands

Pages: 358-371

Published online: 27 Jun 2014

AbstractforOn Branding in the Western World With Figurative Content Factors: A Case of Established Versus Non-Established Brands | Full Text | References | PDF (86 KB)

118 Views
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Article

Realization of Open Innovation: A Case Study in the Manufacturing Industry

Vinit Parida, Pejvak Oghazi & Åsa Ericson

Pages: 372-389

Published online: 27 Jun 2014

AbstractforRealization of Open Innovation: A Case Study in the Manufacturing Industry | Full Text | References | PDF (182.7 KB)

599 Views
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Article

Pointing Out Differences: Consumer Evaluations of Comparative Information Across Product Types

Anurag Pant, Yi-Ching Hsieh, Monle Lee & Chung-Han Shen

Pages: 390-409

Published online: 27 Jun 2014

AbstractforPointing Out Differences: Consumer Evaluations of Comparative Information Across Product Types | Full Text | References | PDF (143.3 KB)

197 Views
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