Citations (7)
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Mansi Khetarpal & Sapna Singh. (2023) “Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase. Journal of Promotion Management 0:0, pages 1-20.
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Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano & Leila Elgaaied-Gambier. (2023) From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework. International Journal of Advertising 0:0, pages 1-44.
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Bang Nguyen–Viet & Tuan Nguyen Anh. (2022) Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam. Journal of Promotion Management 28:7, pages 1055-1076.
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Alcina Gaspar Ferreira & Maria Eduarda Fernandes. (2022) Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?. Journal of Marketing Theory and Practice 30:1, pages 20-36.
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Jamie L. Grigsby. (2020) Fake Ads: The Influence of Counterfeit Native Ads on Brands and Consumers. Journal of Promotion Management 26:4, pages 569-592.
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Articles from other publishers (2)
Nur Zulaikha Mohamed Sadom, Farzana Quoquab & Jihad Mohammad. (2022) In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives. Consumer Behavior in Tourism and Hospitality 17:3, pages 264-281.
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Prashant Kumar & Micheal Jay Polonsky. (2019) In-store experience quality and perceived credibility: A green retailer context. Journal of Retailing and Consumer Services 49, pages 23-34.
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