Journal of Promotion Management, Volume 21, Issue 6 (2015)

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Journal of Promotion Management, Volume 21, Issue 6 (2015)

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Original Articles

Article
Assessing Brand Origin Recognition Accuracy and its Antecedents in a Developing Country
Fandy Tjiptono, Denni Arli & Theresia Sri Dewi Retno Rosari
Pages: 631-648
Published online: 14 Dec 2015
AbstractforAssessing Brand Origin Recognition Accuracy and its Antecedents in a Developing Country | Full Text | References | PDF (90.1 KB)
  • 370 Views
  • 6 CrossRef citations
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Article
E-mail Advertising in Syria: Assessing Beliefs, Attitudes, and Behaviors
Ali Bassam Mahmoud
Pages: 649-665
Published online: 14 Dec 2015
AbstractforE-mail Advertising in Syria: Assessing Beliefs, Attitudes, and Behaviors | Full Text | References | PDF (218.9 KB)
  • 285 Views
  • 12 CrossRef citations
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Article
Reverse Transfer Effect of Celebrity-Product Congruence on the Celebrity's Perceived Credibility
Jae-Woong Yoo & Young Ju Jin
Pages: 666-684
Published online: 14 Dec 2015
AbstractforReverse Transfer Effect of Celebrity-Product Congruence on the Celebrity's Perceived Credibility | Full Text | References | PDF (97.8 KB)
  • 1189 Views
  • 22 CrossRef citations
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Article
Decomposing Impression from Attitude in Relationship Management Outcomes
Eyun-Jung Ki & Elmie Nekmat
Pages: 685-702
Published online: 14 Dec 2015
AbstractforDecomposing Impression from Attitude in Relationship Management Outcomes | Full Text | References | PDF (183.8 KB)
  • 143 Views
  • 0 CrossRef citations
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Article
Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach
Sharmin Attaran, Elaine M. Notarantonio & Charles J. Quigley JR.
Pages: 703-720
Published online: 14 Dec 2015
AbstractforConsumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach | Full Text | References | PDF (92.6 KB)
  • 2725 Views
  • 21 CrossRef citations
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Article
When Descriptive Norm Cues Fail As Persuasion Agents in Green Supermarket Advertising
David Raska, Bridget S. Nichols & Doris Shaw
Pages: 721-738
Published online: 14 Dec 2015
AbstractforWhen Descriptive Norm Cues Fail As Persuasion Agents in Green Supermarket Advertising | Full Text | References | PDF (98.9 KB)
  • 535 Views
  • 7 CrossRef citations
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Article
The Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making
My Bui, Elyria Kemp & Mitchell Hamilton
Pages: 739-759
Published online: 14 Dec 2015
AbstractforThe Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making | Full Text | References | PDF (409.8 KB)
  • 475 Views
  • 4 CrossRef citations
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Article
An Investigation of Consumers' Responses to Comparative “Attack” Ads
Akshaya Vijayalakshmi, Darrel D. Muehling & Russell N. Laczniak
Pages: 760-775
Published online: 14 Dec 2015
AbstractforAn Investigation of Consumers' Responses to Comparative “Attack” Ads | Full Text | References | PDF (202.5 KB)
  • 263 Views
  • 3 CrossRef citations
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Article
Impact of “High Quality, Low Price” Appeal on Consumer Evaluations
Miyuri Shirai
Pages: 776-797
Published online: 14 Dec 2015
AbstractforImpact of “High Quality, Low Price” Appeal on Consumer Evaluations | Full Text | References | PDF (344.6 KB)
  • 58470 Views
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Open Access
Article
Advertising Decision Makers' and Consumers' Perceptions of Media Substitutability
Urša Golob & Klement Podnar
Pages: 798-816
Published online: 14 Dec 2015
AbstractforAdvertising Decision Makers' and Consumers' Perceptions of Media Substitutability | Full Text | References | PDF (141.1 KB)
  • 211 Views
  • 2 CrossRef citations
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Article
Chinese Cultural Values and Personal Referral Sources in International Education Choice
Vaughan Gray, Kim Shyan Fam, Yu Che & Gurmeet Singh
Pages: 817-834
Published online: 14 Dec 2015
AbstractforChinese Cultural Values and Personal Referral Sources in International Education Choice | Full Text | References | PDF (93.3 KB)
  • 313 Views
  • 4 CrossRef citations
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Miscellaneous

Editorial Board EOV
Page: ebi
Published online: 14 Dec 2015
CitationforEditorial Board EOV | Full Text | PDF (39.5 KB)
  • 25 Views
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