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Journal of Promotion Management Volume 21, 2015 - Issue 6
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Original Articles

Advertising Decision Makers' and Consumers' Perceptions of Media Substitutability

Urša GolobUniversity of Ljubljana, Ljubljana, Slovenia
&
Klement PodnarUniversity of Ljubljana, Ljubljana, SloveniaCorrespondence[email protected]
Pages 798-816 | Published online: 14 Dec 2015

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Maysam Shafiee Roodposhti, Kiandokht Behrang, Hadi Kamali & Babak Rezadoost. (2022) An Evaluation of the Advertising Media Function Using DEA and DEMATEL. Journal of Promotion Management 28:7, pages 923-943.
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Articles from other publishers (1)

Daria Gunina, Vladislav Bina & Michal Novak. (2018) Strategic Advertising Management: The Case of the Transportation and Storage Market in the Czech Republic. Communications - Scientific letters of the University of Zilina 20:4, pages 3-9.
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