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Original Articles

Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model

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Read on this site (11)

Nadine Strauß, Jonathan Krakow & Marc Chesney. (2023) It’s the news, stupid! The relationship between news attention, literacy, trust, greenwashing perceptions, and sustainable finance investment in Switzerland. Journal of Sustainable Finance & Investment 13:4, pages 1480-1505.
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Lorena Carrete, Pilar Arroyo & Amaranta Arroyo. (2023) Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility. Journal of Promotion Management 29:4, pages 427-460.
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Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano & Leila Elgaaied-Gambier. (2023) From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework. International Journal of Advertising 0:0, pages 1-44.
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Bang Nguyen-Viet. (2023) A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market. Journal of Promotion Management 29:2, pages 205-227.
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Bang Nguyen–Viet & Tuan Nguyen Anh. (2022) Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam. Journal of Promotion Management 28:7, pages 1055-1076.
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Karim Zahed, Alec Smith, Anthony D. McDonald & Farzan Sasangohar. (2022) The Effects of Drowsiness Detection Technology and Education on Nurses’ Beliefs and Attitudes toward Drowsy Driving. IISE Transactions on Occupational Ergonomics and Human Factors 10:2, pages 104-115.
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Jinsoo Hwang & Seong Ok Lyu. (2020) Relationships among green image, consumer attitudes, desire, and customer citizenship behavior in the airline industry. International Journal of Sustainable Transportation 14:6, pages 437-447.
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Trhas Tadesse, Tadesse Alemu, Getasew Amogne, Getabalew Endazenaw & Ephrem Mamo. (2020) Predictors of Coronavirus Disease 2019 (COVID-19) Prevention Practices Using Health Belief Model Among Employees in Addis Ababa, Ethiopia, 2020. Infection and Drug Resistance 13, pages 3751-3761.
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Sandra Maria Correia Loureiro. (2018) Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising. Journal of Promotion Management 24:2, pages 198-214.
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Anshu Saxena Arora, Shalonda Bradford, Amit Arora & Rafaella Gavino. (2017) Promoting Vegetarianism through Moralization and Knowledge Calibration. Journal of Promotion Management 23:6, pages 889-912.
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Articles from other publishers (26)

Joseph Lok-Man Lee, Vanessa Liu & Calvin Cheng. (2023) Effect of green advertising attitude on collectivist consumer behavior: an integrative approach. Asia Pacific Journal of Marketing and Logistics 35:12, pages 3008-3031.
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Elizabeth J. Golebie, Carena J. van Riper, Greg Hitzroth, Amanda Huegelmann & North Joffe-Nelson. (2023) Barriers to participation in aquatic invasive species prevention among Illinois, USA recreational water users. Biological Invasions 25:8, pages 2549-2565.
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Utkal Khandelwal & Trilok Pratap Singh. (2023) Explaining media effect of green advertising on audience attitude. Society and Business Review 18:3, pages 523-546.
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Saleem ur Rahman & Bang Nguyen‐Viet. (2022) Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing. Business Strategy and the Environment 32:4, pages 2420-2433.
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Miao Huang, Mohamad Saifudin Mohamad Saleh & Izzal Asnira Zolkepli. (2023) The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App. Sustainability 15:4, pages 2883.
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Kum Fai Yuen, Le Yi Koh, Luan Yi Hazel Tan & Xueqin Wang. (2023) The determinants of virtual reality adoption for marine conservation. Technology in Society 72, pages 102170.
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Yipin Zhang & Yi-Chun Yang. (2023) Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior. BMC Psychology 11:1.
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Tamara Vlastelica, Milica Kostić-Stanković, Tamara Rajić, Jelena Krstić & Tijana Obradović. (2023) Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption. Sustainability 15:2, pages 1057.
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Md. Al Amin, Abureza M. Muzareba, Imtiaz Uddin Chowdhury & Mubina Khondkar. (2023) Understanding e-satisfaction, continuance intention, and e-loyalty toward mobile payment application during COVID-19: an investigation using the electronic technology continuance model. Journal of Financial Services Marketing.
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Yongwook Ju & SooCheong (Shawn) Jang. (2023) The Effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty. International Journal of Hospitality Management 108, pages 103357.
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Amita Kanaujia, Adesh Kumar & Shriza Rai. 2023. Insects as Service Providers. Insects as Service Providers 283 305 .
Feng Wenting, Zeng Yuelong, Shen Xianyun & Liu Chenling. (2022) Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products. Frontiers in Psychology 13.
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Tahereh Zobeidi, Nadejda Komendantova & Masoud Yazdanpanah. (2022) Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran. Energy Policy 161, pages 112721.
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Nils S. Borchers. 2022. Handbook of Media and Communication Economics. Handbook of Media and Communication Economics 1 22 .
Jinsoo Hwang & Jung Kyu Choi. (2021) Understanding environmentally friendly airline travelers' internal environmental locus of control and its consequences. Research in Transportation Business & Management 41, pages 100612.
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Hyun Joo Kwon, Mira Ahn & Jiyun Kang. (2021) The Effects of Knowledge Types on Consumer Decision Making for Non-Toxic Housing Materials and Products. Sustainability 13:19, pages 11024.
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Sojung Claire Kim & Sandra L. Cooke. (2020) Using the Health Belief Model to Explore the Impact of Environmental Empathy on Behavioral Intentions to Protect Ocean Health. Environment and Behavior 53:8, pages 811-836.
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Woohyuk Kim & Seunghee Cha. (2021) How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness. Sustainability 13:16, pages 8723.
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Farida Saleem. (2021) Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective. Sustainability 13:8, pages 4427.
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Xingyuan Wang, Mingming Ming & Yuqiao Zhang. (2020) Are “people” or “animals” more attractive? Anthropomorphic images in green-product advertising. Journal of Cleaner Production 276, pages 122719.
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Anshul Mandliya, Vartika Varyani, Yusuf Hassan, Anuja Akhouri & Jatin Pandey. (2020) What influences intention to purchase sustainable products? impact of advertising and materialism. International Journal of Productivity and Performance Management 69:8, pages 1647-1669.
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Jinsoo Hwang, Hyunjoon Kim & Ja Young Choe. (2020) The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism. International Journal of Environmental Research and Public Health 17:11, pages 4064.
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Lei Wang, Philip Pong Weng Wong & Elangkovan Narayanan Alagas. (2020) Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge. International Journal of Culture, Tourism and Hospitality Research 14:1, pages 63-82.
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Hsiu‐Hua Chang, Shin‐Hua Tsai & Chun‐Chen Huang. (2019) Sustainable development: The effects of environmental policy disclosure in advertising. Business Strategy and the Environment 28:8, pages 1497-1506.
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Hyun Joo Kwon & Mira Ahn. (2019) Boomers’ Intention to Choose Healthy Housing Materials: An Application of the Health Belief Model. Sustainability 11:18, pages 4869.
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Long Cheng, Jonas De Vos, Kunbo Shi, Min Yang, Xuewu Chen & Frank Witlox. (2019) Do residential location effects on travel behavior differ between the elderly and younger adults?. Transportation Research Part D: Transport and Environment 73, pages 367-380.
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