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Articles

Social Media and Societal Marketing: A Path for a Better Wine?

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Polyxeni Jenny Palla, Evdoxia Kyriacou & Anna Zarkada. (2023) The effect of involvement on attitude formation and strength in the digital domain. Journal of Marketing Communications 29:2, pages 137-160.
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Anshu Saxena Arora & Saidat Abidemi Sanni. (2019) Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions. Journal of Promotion Management 25:4, pages 476-499.
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Yanina Rashkova & Ludovica Moi. (2023) Moving forward better marketing for a better world: a path for new research opportunities. Italian Journal of Marketing 2023:3, pages 413-428.
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Raffaele Silvestri, Nino Adamashvili, Mariantonietta Fiore & Antonino Galati. (2023) How blockchain technology generates a trust-based competitive advantage in the wine industry: a resource based view perspective. European Business Review 35:5, pages 713-736.
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Carlos M. Almeida, Carlos M. Afonso, Manuel Serra & Nuno Antonio. 2023. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making 121 160 .
Ivan Paunovic, Nóra Obermayer & Edit Kovari. (2022) Online branding strategies of family SME wineries: a Hungarian-German comparative study. Journal of Family Business Management 12:3, pages 450-467.
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Jeremiás Balogh & Tamás Mizik. (2022) Impacts of Marketing Strategy and Social Media Activity on the Profitability of Online Wine Shops: The Case of Hungary. Economies 10:12, pages 301.
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Gael Pérez-Rodríguez, João Pedro Baptista, Gilberto Igrejas, Florentino Fdez-Riverola & Anália Lourenço. (2022) Use Social Media Knowledge for Exploring the Portuguese Wine Industry: Following Talks and Perceptions?. Scientific Programming 2022, pages 1-17.
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Aashish Argade, Arnab Kumar Laha & Anand Kumar Jaiswal. (2021) Connecting Smallholders’ Marketplace Decisions to Agricultural Market Reform Policy in India – An Empirical Exploration. Journal of Macromarketing 41:3, pages 471-483.
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Sandra Maria Correia Loureiro, Jaime Romero & Ricardo Godinho Bilro. (2020) Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. Journal of Business Research 119, pages 388-409.
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Costanza Nosi, Alberto Mattiacci & Fabiola Sfodera. (2019) Online wine ecosystem: the digital narrative of Sangiovese. British Food Journal 121:11, pages 2683-2695.
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Giuseppe Festa, Maria Teresa Cuomo & Gerardino Metallo. (2019) The service-dominant logic perspective for enhancing the e-commerce of wine - A test/application on the Italian wine sector. Journal of Business Research 101, pages 477-484.
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Antonino Galati, Salvatore Tinervia, Antonio Tulone & Maria Crescimanno. (2019) Drivers affecting the adoption and effectiveness of social media investments. International Journal of Wine Business Research 31:2, pages 260-278.
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Antonino Galati, Georgia Sakka, Maria Crescimanno, Antonio Tulone & Mariantonietta Fiore. (2019) What is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions. British Food Journal 121:4, pages 856-873.
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Gergely Szolnoki, Rebecca Dolan, Sharon Forbes, Liz Thach & Steve Goodman. (2018) Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy 7:2, pages 109-119.
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Julie Bower. (2018) The Evolution of the UK Wine Market: From Niche to Mass-Market Appeal. Beverages 4:4, pages 87.
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Nebojša Denić, Dalibor Petković, Vuk Vujović, Boban Spasić & Igor Vujičić. (2018) A survey of internet marketing by small and medium-sized enterprises for placing wine on the market. Physica A: Statistical Mechanics and its Applications 506, pages 718-727.
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Nino Adamashvili & Mariantonietta Fiore. (2017) Investigating the role of business marketing techniques in sales process. European Journal of Management Issues 25:3-4, pages 135-143.
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Gabriele Santoro, Demetris Vrontis & Alberto Pastore. (2017) External knowledge sourcing and new product development. British Food Journal 119:11, pages 2373-2387.
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Rosana Fuentes Fernández, Frank Vriesekoop & Beatriz Urbano. (2017) Social media as a means to access millennial wine consumers. International Journal of Wine Business Research 29:3, pages 269-284.
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Rebecca Dolan, Jodie Conduit, John Fahy & Steve Goodman. (2017) Social media: communication strategies, engagement and future research directions. International Journal of Wine Business Research 29:1, pages 2-19.
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Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Alex Giordano & Gerardino Metallo. (2016) Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #Winelovers. Psychology & Marketing 33:12, pages 1082-1090.
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