Social Media and Societal Marketing: A Path for a Better Wine?

References

• Allen, E., & Seaman, C. (2007). Likert scales and data analyses, Quality Progress, 40, 64–65.
   Google Scholar
• Antonazzo A. P., Fiore M., La Sala P., Contò F., (2015), Assessing perceptions of wine tourists on organic wine, Rivista Economia AgroAlimentare, 2, 57–76.
   Google Scholar
• Barnes, D., Clear, F., Dyerson, R., Harindranath, G., Harris, L., & Rae, A. (2012). Web 2.0 and micro-businesses: An exploratory investigation. Journal of Small Business and Enterprise Development, 19(4), 687–711.
   Google Scholar
• Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28(2), 248–262.
   Web of Science ®Google Scholar
• Begalli, D., Codurri, S., & Gaeta, D. (2009). Wine and web marketing strategies: The case study of Italian speciality wineries. British Food Journal, 111(6), 598–619.
   Web of Science ®Google Scholar
• Bhalla, G. (2011). Collaboration and co-creation. New platforms for marketing and innovation. New York, NY: Springer.
   Google Scholar
• Brown, C., & Miller, S. (2008). The impacts of local markets: A review of research on farmers markets and community supported agriculture (CSA). American Journal of Agricultural Economics, 90(5), 1298–1302.
   Web of Science ®Google Scholar
• Buurma, J. S., Lamine, C., & Haynes, I. (2012). Transition to consumer-driven value chains in the Netherlands. Acta Horticulturae, 930(31), 69–76.
   Google Scholar
• Capitello, R., Agnoli, L., Begalli, D., & Codurri, S. (2014). Social media strategies and corporate brand visibility in the wine industry: Lessons from an Italian case study. EuroMed Journal of Business, 9(2), 129–148.
   Google Scholar
• Christofi, M., Leonidou, E., & Vrontis D. (2015). Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainability. Global Business and Economics Review, 17(1), 93–111.
   Google Scholar
• Cook, N. (2008). Enterprise 2.0. Aldershot, UK: Gower.
   Google Scholar
• Cova, B. & Pace, S. (2006). Brand community of convenience products: New forms of customer empowerment—The case “My Nutella the Community, European Journal of Marketing, 40(9–10), 1087–1105.
   Web of Science ®Google Scholar
• Dahlsrud, A. (2008). How corporate social responsibility is defined: An analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1–13.
   Web of Science ®Google Scholar
• Denegri-Knott, J., Zwick, D., & Schroeder, J. E. (2006). Mapping consumer power: An integrative framework for marketing and consumer research, European Journal of Marketing, 40(9/10), 950–971.
   Web of Science ®Google Scholar
• Esrock, S. L., & Leichty, G. B. (1998). Social responsibility and corporate web pages: Self-presentation or agenda-setting? Public Relations Review, 24(3), 305–319.
   Web of Science ®Google Scholar
• Fonte, M. (2013). Food consumption as social practice: Solidarity purchasing groups in Rome, Italy, Journal of Rural Studies, 32, 230–239.
   Web of Science ®Google Scholar
• Fuchs, C., Prandelli E., & Schreier, M. (2010). The psychological effects of empowerment strategies on consumers' product demand. Journal of Marketing, 74 [ January], 65–79.
   Web of Science ®Google Scholar
• Fuchs, C., & Schreier, M. (2011). Customer empowerment in new product development. Journal of Product Innovation Management, 28(1), 17–32.
   Web of Science ®Google Scholar
• Fuller, J., Mühlbacher, H., Matzler, K., & Jawecki, G. (2010). Consumer empowerment through Internet-based co-creation, Journal of Management Information Systems, 26(3), 71–102.
   Web of Science ®Google Scholar
• Garrigos-Simon, F. J., Lapiedra Alcamí, R., & Barberá Ribera, T. (2012). Social networks and Web 3.0: Their impact on the management and marketing of organizations, Management Decision, 50(10), 1880–1890.
   Web of Science ®Google Scholar
• Higgins, V., Dibden, J., & Cocklin, C. (2008). Building alternative agri-food networks: Certification, embeddedness and agri-environmental governance. Journal of Rural Studies, 24(1), 15–27.
   Web of Science ®Google Scholar
• Hinchcliffe, D. (2010). Why all the fuss about Web 2.0?, Infonomics, 24(1), 26–31.
   Google Scholar
• Koschate-Fischer, N., Stefan, I. V., & Hoyer, W. D. (2012). Willingness to pay for cause-related marketing: The impact of donation amount and moderating effects. Journal of Marketing Research, 49(6), 910–927.
   Google Scholar
• Kotler, P., Armstrong, G., Saunders, J., Wong, V. (2005). Principles of marketing. Forth European Edition. Harlow, UK: Pearson Education.
   Google Scholar
• Kristensson, P., Matthing, J., & Johansson, N. (2008). Key strategies for the successful involvement of customers in the co-creation of new technology-based services. International Journal of Service Industry Management, 19(4), 474–91.
   Google Scholar
• Larson, V. B., Flaherty, E. K., Zablah, R. A., Brown, J. T., & Wiener, L. J. (2008). Linking cause-related marketing to sales force responses and performance in a direct selling context. Journal of the Academy of Marketing Science, 36(2), 271–277.
   Web of Science ®Google Scholar
• Maslow, A. (1954). Motivation and personality. New York, NY: Harper.
   Google Scholar
• McCarthy, J., Rowley, J., Ashworth, C. J., & Pioch, E. (2014), Managing brand presence through social media: The case of UK football clubs, Internet Research, 24(2), 181–204.
   Web of Science ®Google Scholar
• Merriam, S. (2009). Qualitative research: A guide to design and implementation. San Francisco, CA: Jossey-Bas.
   Google Scholar
• Mulky, A. (2013). Corporate social responsibility of the 100 largest indian companies - an analysis of website communication. Acta Universitatis Agriculturae Et Silviculturae Mendelianae Brunensis, 61(7), 2555–2560.
   Google Scholar
• Naidoo, V. (2010). Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy. Industrial Marketing Management, 39(8), 1311–1320.
   Web of Science ®Google Scholar
• Nost, E. (2014). Scaling-up local foods: Commodity practice in community supported agriculture (CSA). Journal of Rural Studies, 34, 152–160.
   Web of Science ®Google Scholar
• Patton, M. Q. (2002). Qualitative research and evaluation methods. Thousand Oaks, CA: Sage.
   Google Scholar
• Pelet, J. E., & Lecat, B. (2014). Smartphones and wine consumers: A study of Gen-Y. International, Journal of Wine Business Research, 26(3), 188–207.
   Google Scholar
• Pires, G. D., Stanton J., & Rita P. (2006). The Internet, consumer empowerment and marketing strategies, European Journal of Marketing, 40(9–10), 936–949.
   Web of Science ®Google Scholar
• Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers, Strategy and Leadership, 32(3), 4–9.
   Google Scholar
• Ramaswamy, V. (2008). Co-creating value through customers' experiences, Strategy and Leadership, 36(5), 9–14.
   Google Scholar
• Rezabakhsh B., Bornemann D., Hansen U., & Schrader U. (2006). Consumer power: A comparison of the Old Economy and the Internet Economy, Journal of Consumer Policy, 29, 3–36.
   Google Scholar
• Ross, J. K., Patterson, L. T., & Stutts, M. A. (1992). Consumer perceptions of organizations that use cause-related marketing. Journal of the Academy of Marketing Science, 20(1), 93–97.
   Google Scholar
• Rossi, M., Vrontis, D., & Thrassou, A. (2012). Wine business in a changing competitive environment—strategic and financial choices of campania wine firms. International Journal of Business and Globalisation, 8(1), 112–130.
   Google Scholar
• Rothbauer, P. (2008), Triangulation. In Lisa Given (Ed.), The SAGE encyclopedia of qualitative research methods, (pp. 892–894). Sage.
   Google Scholar
• Sawhney, M., Verona, G., & Prandelli, E. (2005). Collaborating to create: The Internet as a platform for customer engagement in product innovation. Journal of Interactive Marketing, 19(4), 4–17.
   Google Scholar
• Sparkes, A. & Thomas, B. (2001). The use of the Internet as a critical success factor for the marketing of Welsh agro-food SMEs in the twenty-first century. British Food Journal, 103(5), 331–47.
   Google Scholar
• Szolnoki, G., Taits, D., Nagel, M., & Fortunato, A. (2014). Using social media in the wine business–an exploratory study from Germany. International Journal of Wine Business Research, 26(2), 2–2.
   Google Scholar
• Thomke, S. & Von Hippel, E. (2002). Customers as innovators: A new way to create value, Harvard Business Review, 80(4), 74–81.
   PubMed Web of Science ®Google Scholar
• Tregear, A. (2011). Progressing knowledge in alternative and local food networks: Critical reflections and a research agenda. Journal of Rural Studies, 27(4), 419–430.
   Web of Science ®Google Scholar
• Tudisca, S., Di Trapani, A. M., Sgroi, F., & Testa, R. (2013). Marketing strategies for mediterranean wineries competitiveness the case of pantelleria. Quality - Access to Success, 14(137), 101–106.
   Google Scholar
• Verona, G., & Prandelli, E. (2006). Collaborative innovation. Roma: Carocci.
   Google Scholar
• Von Hippel, E. (1998). Economics of product development by users: The impact of “sticky” local information. Management Science, 44(5), 629–644.
   Web of Science ®Google Scholar
• Wathieu, L., Brenner, L., Carmon, Z., Chattopadhyay, A., Wertenbroch, K., Drolet, A., … Wu, G. (2002), Consumer control and empowerment: A primer, Marketing Letters, 13(3), 297–305.
   Web of Science ®Google Scholar