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Journal of Promotion Management Volume 22, 2016 - Issue 3
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Identity Distancing and Targeted Advertisements: The Black Sheep Effect

Tracy R. Harmon-KizerRollins College, Winter Park, Florida, USACorrespondence[email protected]
Pages 321-348 | Published online: 16 May 2016

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Maximiliano Perez-Cepeda & Leopoldo Arias-Bolzmann. (2020) Influence of Ecuadorian Homosexual Subculture in Consumption Culture: Study about Information Consumption on Twitter. Journal of Promotion Management 26:5, pages 704-725.
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Articles from other publishers (1)

Paul Rohde & Gunnar Mau. (2021) “It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics. European Journal of Marketing 55:10, pages 2700-2734.
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