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Journal of Promotion Management
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Volume 22, Issue 3

Journal of Promotion Management

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Journal of Promotion Management, Volume 22, Issue 3 (2016)

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Journal of Promotion Management, Volume 22, Issue 3 (2016)

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Articles

Article

Promoting Brands through Product Placement in Successful and Unsuccessful Films in Emerging Markets

R. K. Srivastava

Pages: 281-300

Published online: 05 May 2016

AbstractforPromoting Brands through Product Placement in Successful and Unsuccessful Films in Emerging Markets | Full Text | References | PDF (425.8 KB)

1988 Views
18 CrossRef citations
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Article

Effects of Conditional Sales Promotion Tactics on Consumers' Feelings of Unfairness

Wen-Hsuan Lee

Pages: 301-320

Published online: 05 May 2016

AbstractforEffects of Conditional Sales Promotion Tactics on Consumers' Feelings of Unfairness | Full Text | References | PDF (418 KB)

479 Views
7 CrossRef citations
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Article

Identity Distancing and Targeted Advertisements: The Black Sheep Effect

Tracy R. Harmon-Kizer

Pages: 321-348

Published online: 16 May 2016

AbstractforIdentity Distancing and Targeted Advertisements: The Black Sheep Effect | Full Text | References | PDF (475.5 KB)

512 Views
2 CrossRef citations
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Article

When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes

Hemant Patwardhan & Padmini Patwardhan

Pages: 349-369

Published online: 05 May 2016

AbstractforWhen Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes | Full Text | References | PDF (451.1 KB)

1049 Views
11 CrossRef citations
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Article

Processing Anti-smoking Ads among College Students: The Role of Emotional Response and Level of Smoking

Hwiman Chung, Euijin Ahn & Seok Kang

Pages: 370-385

Published online: 05 May 2016

AbstractforProcessing Anti-smoking Ads among College Students: The Role of Emotional Response and Level of Smoking | Full Text | References | PDF (425 KB)

723 Views
9 CrossRef citations
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Article

Toward a Model to Enhance Synergy of Out-of-Home Advertising Media Integration Strategies

Amarentia Thérèse Roux & De la Rey Van der Waldt

Pages: 386-402

Published online: 05 May 2016

AbstractforToward a Model to Enhance Synergy of Out-of-Home Advertising Media Integration Strategies | Full Text | References | PDF (842.8 KB)

1862 Views
9 CrossRef citations
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Article

Interaction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion

Douglas Alan Amyx & James R. Lumpkin

Pages: 403-424

Published online: 05 May 2016

AbstractforInteraction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion | Full Text | References | PDF (619.8 KB)

1093 Views
14 CrossRef citations
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Article

Meta-Analysis of the Long- and Short-Term Effects of Sales Promotions on Consumer Behavior

Fernando de Oliveira Santini, Valter Afonso Vieira, Claudio Hoffmann Sampaio & Marcelo Gattermann Perin

Pages: 425-442

Published online: 05 May 2016

AbstractforMeta-Analysis of the Long- and Short-Term Effects of Sales Promotions on Consumer Behavior | Full Text | References | PDF (429.4 KB)

2874 Views
36 CrossRef citations
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Article

Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness

Praggyan (Pam) Mohanty & S. Ratneshwar

Pages: 443-460

Published online: 09 May 2016

AbstractforVisual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness | Full Text | References | PDF (536.1 KB)

908 Views
17 CrossRef citations
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Article

Consumers' Responses to Implicit and Explicit Gay-Themed Advertising in Gay vs. Mainstream Media

Nam-Hyun Um

Pages: 461-477

Published online: 05 May 2016

AbstractforConsumers' Responses to Implicit and Explicit Gay-Themed Advertising in Gay vs. Mainstream Media | Full Text | References | PDF (524.8 KB)

1742 Views
15 CrossRef citations
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