Citations (12)
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Pedro Mendonça Silva, Victor Ferreira Moutinho & Vera Teixeira Vale. (2022) Examining the Relationship between Sales Force Proactiveness, Network Capability and Sales Performance: Evidence from International Trade Shows. Journal of Promotion Management 28:5, pages 559-583.
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Valeska V. Geldres-Weiss, Joaquin Monreal-Pérez & Skania L. Geldres-Weiss. (2022) Exhibitors’ Performance at International Trade Shows: Does Export Firms’ Experience Matter?. Journal of Promotion Management 28:3, pages 288-308.
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Ngoni Courage Shereni, Felicity Nokukholwa Ncube & Precious Mazhande. (2021) Exhibitors’ preference at trade fairs: The case of Zimbabwe International Trade Fair (ZITF). Journal of Convention & Event Tourism 22:5, pages 363-383.
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Tsung Hung Lee, Chung-Jen Fu & Li-Fen Tsai. (2018) Why does a firm participate in a travel exhibition? A case study of the Taipei International Travel Fair. Asia Pacific Journal of Tourism Research 23:7, pages 677-690.
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Udo Rainer Gottlieb & Amanda Beatson. (2018) High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows. Journal of Marketing for Higher Education 28:2, pages 282-297.
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Articles from other publishers (7)
Vincent Wayne Mitchell, Katerina Makri, Bodo Schlegelmilch & Patrick Blaha. (2023) Exhibition Event Evaluation Revisited: An Individual Value Approach. Event Management 27:1, pages 107-125.
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Veronica Vitali, Claudia Bazzani, Annamaria Gimigliano, Marco Cristani, Diego Begalli & Gloria Menegaz. (2022) Trade show visitors and key technological trends: from a literature review to a conceptual framework. Journal of Business & Industrial Marketing 37:13, pages 142-166.
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Pedro Silva, Vera Teixeira Teixeira Vale & Victor Ferreira Moutinho. (2021) What is the value of entrepreneurial orientation on the network and performance? An examination in trade fairs context. Innovation & Management Review 19:1, pages 62-83.
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Pedro Mendonça Silva, Victor Ferreira Moutinho & Vera Teixeira Vale. (2021) A new approach of innovation and network on export in trade fair context: evidence from Portuguese SMEs. Journal of Business & Industrial Marketing 37:3, pages 509-528.
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José Felipe Jiménez-Guerrero, Jerónimo de Burgos-Jiménez & Jorge Tarifa-Fernández. (2020) Measurement of Service Quality in Trade Fair Organization. Sustainability 12:22, pages 9567.
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Maria Sarmento & Cláudia Simões. (2019) Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing 53:9, pages 1782-1807.
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Maria Sarmento & Cláudia Simões. (2018) The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management 73, pages 154-170.
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