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Journal of Promotion Management
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Volume 22, Issue 5

Journal of Promotion Management

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Journal of Promotion Management, Volume 22, Issue 5 (2016)

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Journal of Promotion Management, Volume 22, Issue 5 (2016)

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Original Articles

Article

Effects of Patriotism and Celebrity Endorsement in Military Advertising

Sejin Park & Elizabeth Johnson Avery

Pages: 605-619

Published online: 17 Jun 2016

AbstractforEffects of Patriotism and Celebrity Endorsement in Military Advertising | Full Text | References | PDF (343.9 KB)

856 Views
5 CrossRef citations
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Article

An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland

Maxwell Winchester & Gavin Lees

Pages: 620-636

Published online: 20 Jun 2016

AbstractforAn Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland | Full Text | References | PDF (380.8 KB)

273 Views
3 CrossRef citations
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Article

Investigating the Factors Influencing Digital Movie Piracy

Ian Phau, Min Teah & Johan Liang

Pages: 637-664

Published online: 17 Jun 2016

AbstractforInvestigating the Factors Influencing Digital Movie Piracy | Full Text | References | PDF (496.1 KB)

2683 Views
4 CrossRef citations
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Article

Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective

Guanxiong Huang

Pages: 665-683

Published online: 17 Jun 2016

AbstractforModerating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective | Full Text | References | PDF (500.1 KB)

622 Views
8 CrossRef citations
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Article

Service Quality Perceptions of Foreign Direct Investors

Aihie Osarenkhoe & Jotham Mbiito Byarugaba

Pages: 684-704

Published online: 17 Jun 2016

AbstractforService Quality Perceptions of Foreign Direct Investors | Full Text | References | PDF (571 KB)

136 Views
2 CrossRef citations
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Article

Relationship Between Companies and the Public on Facebook: The Portuguese and the Brazilian Context

Sandra Maria Correia Loureiro & Daniela Gonçalves Gomes

Pages: 705-718

Published online: 22 Jun 2016

AbstractforRelationship Between Companies and the Public on Facebook: The Portuguese and the Brazilian Context | Full Text | References | PDF (386.7 KB)

271 Views
15 CrossRef citations
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Article

Economic Crisis and its Impact on Promotion and Media in Cyprus

Ioanna Papasolomou, Philip J. Kitchen, Anastasios Panopoulos & Maria Sabova

Pages: 719-734

Published online: 17 Jun 2016

AbstractforEconomic Crisis and its Impact on Promotion and Media in Cyprus | Full Text | References | PDF (343.6 KB)

208 Views
2 CrossRef citations
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Article

Grounds of Visitors' Post-Trade Fair Behavior: An Exploratory Study

Maria Sarmento & Minoo Farhangmehr

Pages: 735-750

Published online: 17 Jun 2016

AbstractforGrounds of Visitors' Post-Trade Fair Behavior: An Exploratory Study | Full Text | References | PDF (418.9 KB)

324 Views
12 CrossRef citations
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Article

Optimal Duration of Promotion for Durable Technology Product in a Segmented Market

P. C. Jha, Sugandha Aggarwal & Anshu Gupta

Pages: 751-771

Published online: 28 Sep 2016

AbstractforOptimal Duration of Promotion for Durable Technology Product in a Segmented Market | Full Text | References | PDF (633.9 KB)

198 Views
1 CrossRef citations
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