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Articles

Product Placement in Top-Grossing Hollywood Movies: 2001–2012

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Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan & Nakul Gangadharan. (2023) Brand Placements: An Exemplary Integration in Reality Shows. Quarterly Review of Film and Video 40:1, pages 112-137.
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Thamaraiselvan Natarajan, Jegan Jayapal & Nakul Gangadharan. (2021) The Television Cult: Prevalence of Brand Placements in an Indian Reality Show. Journal of Promotion Management 27:7, pages 971-997.
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Melissa Seipel, Jason Freeman & Pamela Brubaker. (2018) Key Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015. Journal of Promotion Management 24:6, pages 755-773.
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Thamaraiselvan Natarajan, Senthil Arasu Balasubramaniam, Gladys Stephen & J. Daniel Inbaraj. (2018) Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015. Journal of Media Business Studies 15:1, pages 57-88.
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Süleyman KARAÇOR & Muammer ÖZTÜRK. (2021) Devasa Çok Oyunculu Çevrimiçi Oyunlarda Ürün Yerleştirme: Bir İçerik AnaliziProduct Placement InMassively Multiplayer Online Games: A Content Analysis. Selçuk İletişim 14:1, pages 165-188.
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Richard Evans & Clare FarmerRichard Evans & Clare Farmer. 2021. Do Police Need Guns?. Do Police Need Guns? 111 133 .
Konstantin Mechler, Juliane Rausch, William K. Mountford & Markus Ries. (2020) Disease awareness or subtle product placement? Orphan diseases featured in the television series “House, M.D.” - a cross-sectional analysis. BMC Medical Ethics 21:1.
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