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Journal of Promotion Management
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Volume 22, Issue 6

Journal of Promotion Management

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Journal of Promotion Management, Volume 22, Issue 6 (2016)

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Journal of Promotion Management, Volume 22, Issue 6 (2016)

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Article

Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies

Ignacio Redondo & Jorge Bernal

Pages: 773-791

Published online: 01 Sep 2016

AbstractforProduct Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies | Full Text | References | PDF (371.6 KB)

1714 Views
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Article

Have the Mobile Coupon Preferences of Millennials Changed?

Samuel A. Spralls III, Richard L. Divine & Michael S. Garver

Pages: 792-809

Published online: 01 Sep 2016

AbstractforHave the Mobile Coupon Preferences of Millennials Changed? | Full Text | References | PDF (379.5 KB)

482 Views
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Article

Effects of Various Types of Cause-Related Marketing (CRM) Ad Appeals on Consumers' Visual Attention, Perceptions, and Purchase Intentions

Mikyeung Bae

Pages: 810-834

Published online: 01 Sep 2016

AbstractforEffects of Various Types of Cause-Related Marketing (CRM) Ad Appeals on Consumers' Visual Attention, Perceptions, and Purchase Intentions | Full Text | References | PDF (692.9 KB)

1951 Views
22 CrossRef citations
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Article

Product Placement in Top-Grossing Hollywood Movies: 2001–2012

Huan Chen & Ye Wang

Pages: 835-852

Published online: 01 Sep 2016

AbstractforProduct Placement in Top-Grossing Hollywood Movies: 2001–2012 | Full Text | References | PDF (443.7 KB)

1384 Views
7 CrossRef citations
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Article

How Pretrial Expectations and Anticipated Obstacles Impact University Brand Identification

Amber L. Stephenson & David B. Yerger

Pages: 853-873

Published online: 01 Sep 2016

AbstractforHow Pretrial Expectations and Anticipated Obstacles Impact University Brand Identification | Full Text | References | PDF (430.5 KB)

113 Views
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Article

Revised Unique Selling Proposition: Scale Development, Validation, and Application

Yongge Niu & Cheng Lu Wang

Pages: 874-896

Published online: 02 Sep 2016

AbstractforRevised Unique Selling Proposition: Scale Development, Validation, and Application | Full Text | References | PDF (405.7 KB)

5320 Views
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Article

Islamic Credit Card Adoption Understanding: When Innovation Diffusion Theory Meets Satisfaction and Social Influence

Dariyoush Jamshidi & Nazimah Hussin

Pages: 897-917

Published online: 09 Nov 2016

AbstractforIslamic Credit Card Adoption Understanding: When Innovation Diffusion Theory Meets Satisfaction and Social Influence | Full Text | References | PDF (671.5 KB)

511 Views
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Article

Advertising-Operations Interaction Effect on Promotion Success in the United States during the Early Stage of a Retailing Innovation

Lei Shi

Pages: 918-931

Published online: 30 Aug 2016

AbstractforAdvertising-Operations Interaction Effect on Promotion Success in the United States during the Early Stage of a Retailing Innovation | Full Text | References | PDF (334 KB)

108 Views
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Correction

Corrigendum

Page: 932

Published online: 09 Nov 2016

CitationforCorrigendum | Full Text | PDF (80.8 KB)

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Free Access

Miscellaneous

Editorial Board EOV

Page: ebi

Published online: 09 Nov 2016

CitationforEditorial Board EOV | Full Text | PDF (37.1 KB)

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