Citations (6)
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Read on this site (2)
David Corkindale, Michael Neale & Steven Bellman. (2023) Product Placement and Integrated Marketing Communications Effects on an Informational TV Program. Journal of Advertising 52:1, pages 75-93.
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Maren Beaufort. (2019) How candy placements in films influence children’s selection behavior in real-life shopping scenarios – an Austrian experimental field study. Journal of Children and Media 13:1, pages 53-72.
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Articles from other publishers (4)
Ying Huang & Fumin Deng. (2022) Impact of Product Placement on Purchase Intention in the Context Of Product-harm Crisis. Social Behavior and Personality: an international journal 50:6, pages 110-127.
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Xue Song, Baohan Xu & Yu-Gang Jiang. (2021) Predicting Content Similarity via Multimodal Modeling for Video-In-Video Advertising. IEEE Transactions on Circuits and Systems for Video Technology 31:2, pages 569-581.
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Ignacio Redondo & Gloria Aznar. (2020) RESPONSES TO ANTI-ADBLOCK FILTERS: THEORETICAL FOUNDATIONS, INFLUENTIAL FACTORS, AND MANAGERIAL IMPLICATIONS. Journal of Business Economics and Management 22:1, pages 42-60.
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Ignacio Redondo, Cristel A. Russell & Jorge Bernal. (2018) To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film. Drug and Alcohol Review 37:S1.
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