Citations (8)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (2)
Harindranath R. M.Bharadhwaj Sivakumaran. (2021) Perceived Impact of Promotional Support: Issues and Scale. Journal of Promotion Management 27:1, pages 77-102.
Read now
Read now
Renee Middlemost. (2020) Rewriting ‘herstory’: Sasha Velour’s drag as art and activism. Celebrity Studies 11:4, pages 431-446.
Read now
Read now
Articles from other publishers (6)
Marle Van Eyk, Felix Amoah & Thembelihle Yase. (2022) Sustaining the Township Economy: An Investigation into the Factors Influencing the Shopping Experience of Spaza Shop Customers in South Africa. Journal of Economics and Behavioral Studies 14:3(J), pages 20-32.
Crossref
Crossref
Fabio Caldieraro & Marcus CunhaJr.Jr.. (2022) Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy. International Journal of Research in Marketing 39:3, pages 724-744.
Crossref
Crossref
Lars Erling Olsen, Bendik Meling Samuelsen, Ioannis Pappas & Luk Warlop. (2022) Broad vs narrow brand positioning: effects on competitive brand performance. European Journal of Marketing 56:3, pages 799-816.
Crossref
Crossref
Jiří Zelený, Karolina Macháčková, Jan Hán & Michal Lošťák. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies
395
406
.
Ozlem AKGUN & Umut YAVUZ. (2021) Küresel Markalardan Beklenen Fayda ve Küresel Marka Bilinç Düzeyinin Küresel Markalara Yönelik Tutumlara Etkisi: Ampirik Bir AraştırmaThe Effect of the Benefit Expected from Global Brands and the Global Brand Awareness Level on Attitudes Toward Global Brands: An Empirical Research. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi 24:1, pages 135-150.
Crossref
Crossref
Faruk Seyitoğlu & Stanislav Ivanov. (2020) A conceptual framework of the service delivery system design for hospitality firms in the (post-)viral world: The role of service robots. International Journal of Hospitality Management 91, pages 102661.
Crossref
Crossref