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Journal of Promotion Management Volume 23, 2017 - Issue 2
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Original Articles

Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?

Laurence DeGarisUniversity of Indianapolis, Indianapolis, Indiana, USA
,
Dae Hee KwakUniversity of Michigan, Ann Arbor, Michigan, USACorrespondence[email protected]
, PhD &
Stephen R. McDanielUniversity of Maryland, College Park, Maryland, USA
Pages 320-339 | Published online: 06 Feb 2017

Citations (13)

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Read on this site (4)

Oliver Thomas, Gunther Kucza & Stefan Schuppisser. (2022) Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?. Journal of Promotion Management 28:7, pages 893-922.
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Penelope Maserame Maanda, Russell Abratt & Michela Mingione. (2020) The Influence of Sport Sponsorship on Brand Equity in South Africa. Journal of Promotion Management 26:6, pages 812-835.
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Manuel Alonso Dos Santos, Franklin Velasco Vizcaíno & Carlos Pérez Campos. (2020) The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process. Sport in Society 23:2, pages 280-295.
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Lihui Geng & Xiaoli Li. (2018) An empirical study on the relationship between consumption emotions and brand loyalty. Chinese Journal of Communication 11:3, pages 267-288.
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Articles from other publishers (9)

Konstantinos Koronios, Lazaros Ntasis & Panos Dimitropoulos. (2023) Sponsorship, Covid-19 and mega sport events: the case of UEFA Euro 2020. Sport, Business and Management: An International Journal.
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André Calapez, Tiago Ribeiro, Victor Almeida & Vera Pedragosa. (2023) Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity. International Journal of Sports Marketing and Sponsorship.
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M. Alonso-Dos-Santos, S. Mohammadi & F. Velasco Vizcaíno. (2023) The effect of articulation in sports posters on betting behavior. Humanities and Social Sciences Communications 10:1.
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Jacqueline Joslyn. 2022. Conceptualizing and Modeling Relational Processes in Sociology. Conceptualizing and Modeling Relational Processes in Sociology 123 136 .
Carlos Mascaraque-Ramírez & Lorena Para-González. (2021) Can the six dimensions of Marketing Promotion enhance performance in the international shipbuilding industry?. Proceedings of the Institution of Mechanical Engineers, Part M: Journal of Engineering for the Maritime Environment 236:1, pages 245-256.
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Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco & Vicente Prado Gascó. (2020) The effect of articulated sports sponsorship on recall and visual attention to the brand. International Journal of Sports Marketing and Sponsorship 22:3, pages 493-506.
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Dae Hee Kwak & Sean Pradhan. (2021) “If You Ain’t First, You’re Last!” Understanding Identity Threat, Team Identification, and Advertisement Messages When Your Favorite Team Loses. Journal of Sport Management 35:2, pages 158-171.
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Milica Maricic, Milica Kostic-Stankovic, Milica Bulajic & Veljko Jeremic. (2019) See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors. International Journal of Sports Marketing and Sponsorship 20:2, pages 333-352.
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MANUEL ALONSO DOS SANTOS, FERRAN CALABUIG MORENO & MANUEL JESÚS SÁNCHEZ-FRANCO. (2018) CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS. Revista de Administração de Empresas 58:6, pages 525-536.
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