Journal of Promotion Management, Volume 23, Issue 2 (2017)

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Journal of Promotion Management, Volume 23, Issue 2 (2017)

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Original Articles

Article
Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery
Abhinav Sood, Vanessa Quintal & Ian Phau
Pages: 185-206
Published online: 06 Feb 2017
AbstractforKeeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery | Full Text | References | PDF (619.6 KB)
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Article
Consumer Attitudes toward Online Advertising: The Moderating Role of Personality
Nizar Souiden, Saber Chtourou & Bernard Korai
Pages: 207-227
Published online: 06 Feb 2017
AbstractforConsumer Attitudes toward Online Advertising: The Moderating Role of Personality | Full Text | References | PDF (490.4 KB)
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Article
Adoption of Online Social Networks to Communicate with Financial Institutions
R. Arteaga Sánchez, F. J. Martínez López, M. García Ordaz, M. J. Sánchez-Franco & Shumaila Y. Yousafzai
Pages: 228-257
Published online: 17 Feb 2017
AbstractforAdoption of Online Social Networks to Communicate with Financial Institutions | Full Text | References | PDF (533.7 KB)
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Article
Name Dropping and Product Mentions: Branding in Popular Music Lyrics
Clay Craig, Mark A. Flynn & Kyle J. Holody
Pages: 258-276
Published online: 06 Feb 2017
AbstractforName Dropping and Product Mentions: Branding in Popular Music Lyrics | Full Text | References | PDF (403.6 KB)
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Article
Costly Signaling: Asian Americans and the Role of Ethnicity in the Willingness to Pay More for Socially Responsible Products
Yoon-Joo Lee
Pages: 277-302
Published online: 06 Feb 2017
AbstractforCostly Signaling: Asian Americans and the Role of Ethnicity in the Willingness to Pay More for Socially Responsible Products | Full Text | References | PDF (562.5 KB)
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Article
Evaluating the Message Strategy of U.S. Army Advertising: With Focus on Information Needs and Motivational Cues
Sejin Park, Jinhee Lee & Jin Seong Park
Pages: 303-319
Published online: 09 Dec 2016
AbstractforEvaluating the Message Strategy of U.S. Army Advertising: With Focus on Information Needs and Motivational Cues | Full Text | References | PDF (360.2 KB)
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Article
Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?
Laurence DeGaris, Dae Hee Kwak PhD & Stephen R. McDaniel
Pages: 320-339
Published online: 06 Feb 2017
AbstractforModeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter? | Full Text | References | PDF (418.6 KB)
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