Citations: Name Dropping and Product Mentions: Branding in Popular Music Lyrics

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Citations (9)

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Read on this site (3)

Md Washim Raja, Sandip Anand & David Allan. (2023) Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention. Journal of International Consumer Marketing 0:0, pages 1-16.
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Jonas Polfuß. (2022) Hip-hop: a marketplace icon. Consumption Markets & Culture 25:3, pages 272-286.
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Md Washim Raja, Sandip Anand & David Allan. (2020) “How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”. Journal of International Consumer Marketing 32:5, pages 383-399.
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Articles from other publishers (6)

Ismail Boulaghmal & Jonas PolfußIsmail Boulaghmal & Jonas Polfuß. 2023. Hiphop-Marketing. Hiphop-Marketing 75 101 .

Ismail Boulaghmal & Jonas PolfußIsmail Boulaghmal & Jonas Polfuß. 2023. Hiphop-Marketing. Hiphop-Marketing 49 73 .

Ismail Boulaghmal & Jonas PolfußIsmail Boulaghmal & Jonas Polfuß. 2023. Hiphop-Marketing. Hiphop-Marketing 17 48 .

Davit Davtyan & Armen Tashchian. (2022) Exploring the impact of brand placement repetition on the effectiveness of umbrella branding. Journal of Product & Brand Management 31:7, pages 1077-1090.
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Pablo Díaz-Morilla & Andrea Castro-Martínez. (2022) Cultura visual y comunicación híbrida. Nuevas formas de publicidad aplicadas al teatro. Revista FAMECOS 29:1, pages e43365.
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Casey B. Hart & George Day. (2019) A Linguistic Analysis of Sexual Content and Emotive Language in Contemporary Music Genres. Sexuality & Culture 24:3, pages 516-531.
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