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Journal of Promotion Management Volume 23, 2017 - Issue 2
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Original Articles

Costly Signaling: Asian Americans and the Role of Ethnicity in the Willingness to Pay More for Socially Responsible Products

Yoon-Joo LeeWashington State University, Pullman, Washington, USACorrespondence[email protected]
Pages 277-302 | Published online: 06 Feb 2017

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Jianping “Coco” Huang & Jeffrey P. Radighieri. (2021) Post-Recall Stock Market Signals: The Impact of Ad Spending on Sales Performance. Journal of Promotion Management 27:6, pages 765-787.
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Articles from other publishers (2)

Maher Toukabri. (2023) How to ensure a responsible and sustainable production–consumption process?. Environment, Development and Sustainability.
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Sajith Narayanan & Guru Ashish Singh. (2023) Consumers' willingness to pay for corporate social responsibility: Theory and evidence. International Journal of Consumer Studies.
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